Capturing African Innovation

IE University has been present on the African continent for over ten years. The most recent initiative, the IE Africa Center, seeks to change how upcoming global executives understand African business and history. In this video, Felicia Appenteng, Chair of the new IE Africa Center, sits down with Sabine Yazbeck, International Development Director for the Middle East & Africa Region at IE University, to discuss how the Center plans to confront preconceptions and change students’ perspectives on Africa’s potential.