Personal Branding: What, Why & How – Virtual Masterclass

Knowledge Extends Beyond the Classroom

In times like these, it is extremely important to look forward with resilience to confront uncertainty—this means preparing ourselves for whatever the future may bring, embracing change, and harnessing the ability to navigate the ups and downs of life.

This virtual masterclass IE Professor Carlos Sentis with you to help you understand the importance of personal branding, the key elements in building a personal brand and a powerful network. Learn how to nurture your personal brand on social networks and how to establish yourself as an authority in your field.

Carlos Sentis | IE Professor

Carlos is the founder and CEO of the World Impact Alliance, Henkuai, and China Influencer Project. He is recognized as a Global Shaper at the World Economic Forum, Young European Leader by the Chinese Ministry of Foreign Affairs and China Tourism Ambassador by the Chinese Ministry of Culture and Tourism. He is a member of the European Chamber of Commerce in China and lectures at IE University, among others.