Paty Morris
Born and raised in the tropics of Panama City, Panama, I’ve always been passionate about photography, film, and everything related to arts and culture. At 19, I moved to Boston to pursue my undergraduate studies, graduating with a Bachelor’s Degree in Creative Industries and Marketing. During my undergraduate program, I had the opportunity to study abroad in Barcelona, where I fell in love with Spain. After that, Madrid felt like the perfect spot for my master’s, and IE stood out as the clear choice.
My career trajectory has been diverse. I’ve navigated roles from production assistant, social media manager to venturing into entrepreneurship, starting an ecommerce business during COVID. Now, I work as Strategic Account Manager at Lightbros, a creative and production agency, based in Madrid.
“Believe you are capable of anything. The rest will follow.”
DEFINE YOUR EXPERIENCE IN ONE WORD.
Enriching.
IN WHAT WAYS DO YOU THINK PROGRAM HAS CHANGED YOUR LIFE PROFESSIONALLY AND PERSONALLY?
The program operates in a very dynamic, hands-on manner, juggling multiple projects. Each term involves rotating through groups of eight, fostering a continuous learning curve for both hard and soft skills. I find that the latter, in particular, has left a significant impact on my personal and professional life. It offers a profound insight into collaborating with people from diverse backgrounds and outstanding talents. Beyond the classroom, the opportunity to connect with people from all around the world, not only expands your horizons but also creates space for making friends along the way.
WHAT HAS BEEN YOUR FAVORITE MEMORY OF YOUR EXPERIENCE?
The graduation trip to Marrakech will always hold a special place in my heart. Before our graduation, we planned a trip to Morocco, and it turned out to be one of the most memorable experiences I’ve ever had. Getting to know a new culture with friends that became family, was an opportunity of a lifetime.
WHY DID YOU CHOOSE TO STUDY THIS PROGRAM AT IE?
Narrowing down a particular niche within the creative industry can be challenging for many people, much like it was for me. The Creative Direction, Content, and Branding program is so complete it allows you to explore many areas. From graphic design, to creative direction, production, and digital marketing, the program offers a full spectrum of creative studies. It serves as a valuable tool for discovering individual areas of interest within the field.
WHAT WERE SOME OF THE MAIN CHALLENGES THAT YOU ENCOUNTERED ON YOUR WAY? HOW DID YOUR MASTER PROGRAM AND IE HELP YOU THROUGH THESE CHALLENGES?
One of the main challenges I faced was managing multiple diverse projects simultaneously. This demanded a high level of multitasking and time management skills. Having the support of my peers, mentors and classmates was instrumental in helping me navigate through it.
WHAT IS NETWORKING LIKE IN the program?
The program offers numerous opportunities to connect with industry professionals, alumni, and students. There are many workshops, seminars, and events happening year-round that encourage you to network and build lasting relationships. I highly encourage attending these networking opportunities as they offer valuable insights drawn from others’ stories and experiences within the industry.
