Rana Abdullah Zumai
I'm an influential leadership figure who's deeply passionate about giving back. With a Master's degree in Corporate and Marketing Communications, I bring extensive experience in human development projects and possess a wide range of communication talents. Currently, I hold the position of Head of Corporate Communications and Knowledge at SGS, a part of the Ministry of Industrial (Saudi Geological Survey).
Prior to this role, I served as the Vice President and founding member of the Fashion Association Board at the Ministry of Culture, as well as the President of the Social Responsibility Committee at SGS. I also had the privilege of working as a Consultant at Monshaat.
Additionally, I am an independent writer for ALYAUM newspaper and have been involved as a board member and founding member in the Women in Mining (WIM) committee, Saudi version, as well as serving on the board of the Saudi Technical College for seven years.
“Enjoy the journey of your life and don’t miss the beauty of the moments.”
Define your experience in Executive Master in Strategic Marketing & Communication in one word.
Excited.
IN WHAT WAYS DO YOU THINK THE PROGRAM HAS CHANGED YOUR LIFE PROFESSIONALLY AND PERSONALLY?
The program has significantly elevated my knowledge and expertise. Additionally, it has equipped me with new marketing technologies and strategies, enhancing my professional skills. Moreover, being taught by academics with extensive business experience has provided invaluable insights and perspectives in communications and marketing.
WHAT HAS BEEN YOUR FAVORITE MEMORY OF YOUR EXPERIENCE?
One of my favorite memories is the diversity among our classmates and the challenges faced in our project groups.
WHY DID YOU CHOOSE TO STUDY THIS PROGRAM AT IE?
I chose to study at IE because it's recognized as the best university in this specialty.
WHAT WERE SOME OF THE MAIN CHALLENGES THAT YOU ENCOUNTERED ON YOUR WAY? HOW DID YOUR MASTER PROGRAM AND IE HELP YOU THROUGH THESE CHALLENGES?
One of the main challenges I faced was transitioning from executive-level responsibilities to hands-on documentation and homework assignments. However, the master program at IE helped me regain the skills I had during my bachelor's degree days.
WHAT IS NETWORKING LIKE IN THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION?
Networking in the Executive Master in Strategic Marketing & Communication is wonderful. IE took us to visit and experience Segovia, providing ample networking opportunities. We had more networking sessions than in Madrid, especially during media and public speaking sessions
HOW WAS THE EXPERIENCE OF DOING THE MASTER IN A FORMAT THAT ALLOWS YOU TO CONTINUE WORKING WHILE STUDYING?
It was very busy balancing my responsibilities as a mother of three and a working woman, but this pressure, coupled with my ambition to earn my master's degree, was the driving force for my success in the end.
WHAT ADVICE WOULD YOU GIVE TO STUDENTS WHO ARE ABOUT TO BEGIN THE PROGRAM?
Take advantage of all the professors and students around you. This experience allows you to see the world from a different angle and helps you move towards a brighter future.
