Antonios Stamatogiannakis

Antonis is a Marketing Assistant Professor and a pioneering behavioral science expert. His own research has pushed the frontiers of knowledge in domains like decision making, consumer behavior, human resource management, and sensory marketing. It is based on two pillars: Academic rigor, as demonstrated by publications at premium academic journals (e.g., Journal of Consumer Research, Journal of Marketing Research, Human Resource Management, Organizational Behavior and Human Decision Processes). Practical relevance, as shown by his 3 articles at Harvard Business Review (www.hbr.org) – more than any IE professor over the last few years.

He considers dissemination and application of behavioral science to academia, business, and society as important as the science itself. His extensive efforts on this front (e.g., to study and apply behavioral insights on handling the COVID-19 pandemic) have received financial support from the European Commission, and the Association for Consumer Research, among others. He also has been involved in business-funded initiatives at IE that apply behavioral science to business and society, such as the Center for Consumer-Driven Growth. Finally, he is the founder of the yearly Mediterranean Symposium on Consumer Behavior Research, and a founding member of the Marketing & Society Research Group at IE.

At IE University, Antonis has taught Marketing, Consumer Behavior, and Market Research at the Master’s as well as at the PhD level.