Rafael Díaz Cruz

An expert in Advanced Management of Sales Teams, the professional career of the Professor Rafael Díaz Cruz has developed in the area of marketing and sales in environments B2B with special attention to industrial sectors.

Professionally, during the last 20 years he has occupied several positions in companies such as Schindler where he was successively Project Manager, Business Unit Manager and National Sales Manager and in Besam Ibérica where he was Sales & Marketing Director for Spain and Portugal.

Since 2002 he is Sales & Marketing Vice-president in Terratest Group, Spanish multinational leader in special foundations industry and environment. From this position he is in charge of the sales and marketing operations of Terratest Group.

Professor Díaz Cruz has a Master in Business Administration by IESE, Master in Marketing Management by Esden and a Bachelor’s Degree in Industrial Engineering.

He is currently an Adjunct Marketing Professor at IE Business School, Visiting Professor at ESERP Business School and a regular speaker in several forums.

Corporate Experience

• 2012 - Present: COE Grupo Euroconsult

• 2006 - Present: President Alera XXI

• 2010 - 2012: General Manager Latam Grupo Terratest

• 2008 - 2010: General Manager Grupo Terratest

• 2002 - 2008: Sales & Marketing Vice-president Grupo Terratest

• 1999 - 2002: Sales & Marketing Director Besam Ibérica

• 1996 - 1999: Business Unit Manager and National Sales Manager. Schindler

• 1995 - 1996: Project Manager. Schindler

Academic Experience

• Adjunct Marketing Professor at IE Business School

• Visiting Professor at ESERP Business School

Academic Background

• Master in Business Administration by IESE

• Master in Marketing by Univ. Juan Carlos I

• Master in Marketing Management by Esden

• Bachelor’s Degree in Industrial Engineering. Universidad Politécnica de Madrid

• Bachelor of Business Management and Administration. Staffordshire University. U.K.

Other information of interest

• Regular speaker in several forums