Ana Fernández Villaverde
Driven by my fascination for International Relations & Global Communication, and enriched by diverse exchange experiences in the United States and Belgium, my quest for knowledge intensified. I sought to expand my expertise in Communication, venturing into the realms of brand management, strategic stakeholder management, and reputation building. The Master's in Strategic Marketing & Communication emerged as the perfect fit, marking a pivotal turning point in my academic journey. Freshly armed with my IE graduation certificate, I was swiftly embraced by Amazon Web Services (AWS) as a Business Development Representative. A year has passed, and I continue to thrive in this stimulating environment, where every day presents new challenges and opportunities for growth.
“In this dynamic landscape, innovation is your greatest asset, and collaboration fuels your success. Cherish every challenge as an opportunity to learn, and remember, your journey is defined not by the destination, but by the transformative moments along the way.”
DEFINE YOUR EXPERIENCE IN ONE WORD.
Transformative.
IN WHAT WAYS DO YOU THINK PROGRAM HAS CHANGED YOUR LIFE PROFESSIONALLY AND PERSONALLY?
Professionally, the program equipped me with invaluable skills and strategic insights, enabling me to excel in my career. Personally, it instilled confidence, broadened my perspective, and fostered a deep sense of purpose and direction.
WHAT HAS BEEN YOUR FAVORITE MEMORY OF YOUR EXPERIENCE?
Back then, I had no clue these late-night team meetings and pizza-fueled project discussions would become such sweet memories. But now, they're some of my favorite moments from my Masters to look back on!
WHY DID YOU CHOOSE TO STUDY THIS PROGRAM AT IE?
I chose to study this program at IE because of its stellar reputation, innovative curriculum, and the vibrant learning environment. IE's commitment to excellence, coupled with its global perspective, made it the ideal choice for my academic and professional growth.
WHAT WERE SOME OF THE MAIN CHALLENGES THAT YOU ENCOUNTERED ON YOUR WAY? HOW DID YOUR MASTER PROGRAM AND IE HELP YOU THROUGH THESE CHALLENGES?
Some of the main challenges I encountered on my journey included navigating complex projects, adapting to diverse perspectives, and managing time effectively. My Master's program at IE became my guiding light through these challenges. The rigorous curriculum honed my problem-solving abilities, while the diverse and collaborative community exposed me to various viewpoints, enriching my understanding. Additionally, the support and mentorship from IE's faculty provided invaluable insights, empowering me to overcome hurdles and emerge stronger both academically and personally."
WHAT IS NETWORKING LIKE IN the program?
In the program, networking is not just an activity; it's a vibrant ecosystem where ideas flow freely and connections are forged organically. The diverse backgrounds and experiences of my peers created a rich tapestry of perspectives, fostering engaging conversations and collaborations. Through workshops, seminars, and social events, I had the opportunity to interact with industry experts, alumni, and fellow students, leading to meaningful professional relationships. Networking in the program was not just about expanding my contacts but also about building a community that continues to inspire and support me long after graduation.
