Yashica Nagrani
As a passionate digital marketeer and sales enthusiast, I thrive in dynamic environments where data and creativity meets strategic execution. I love working with brands that are at the forefront of innovation. I am currently working at an Integrative AI Agency with the mission to help Fortune 500 brands use innovation to deliver outstanding results. It has been a challenging, yet fun experience working with to enhance their marketing and sales strategies to grow in their market.
“Don't wait for the opportunity, create it.”
DEFINE YOUR EXPERIENCE IN ONE WORD.
Exhilarating.
IN WHAT WAYS DO YOU THINK PROGRAM HAS CHANGED YOUR LIFE PROFESSIONALLY AND PERSONALLY?
When I think about my program experience, I don't just count on the classes that I took. A lot of other factors that I experienced during my time at IE have shaped the person I am right now as I write this. From the people that I met, the life I was forced to live as I moved to a totally new country, the events that I attended as a student and much more. All of these experiences have changed my way of thinking, have made me more-open minded, curious about the world, more ambitious about my career, more picky about the people I choose to call friends, and much more.
WHAT HAS BEEN YOUR FAVORITE MEMORY OF YOUR EXPERIENCE?
In the midst of classes to attend, projects to submit and countless events to attend, the sweetest memories that have remained are the times spent with the people who became my friends. I am so glad that in the middle of our chaotic schedule, we were able to find time for recreational activities. From hiking the Peñalara mountain to day-trips to other Spanish cities and picnics at Retiro. The memories and friends that I made at IE are probably the most precious thing I take away from this experience.
WHY DID YOU CHOOSE TO STUDY THIS PROGRAM AT IE?
I was very unsure about which program to choose at IE. I knew that I wanted to study marketing, but because IE provides several options for this program, it was not an easy choice. However, I chose to study the Master in Strategic Marketing & Communication because it offered a mix of several marketing subjects (digital, PR, comms, etc.) and business (finance, strategy, sustainability, etc.) subjects which was the perfect combination for me.
WHAT WERE SOME OF THE MAIN CHALLENGES THAT YOU ENCOUNTERED ON YOUR WAY? HOW DID YOUR MASTER PROGRAM AND IE HELP YOU THROUGH THESE CHALLENGES?
My main challenge, as well as goal, was to get a job in Spain at the end of my master´s. This was my whole purpose of moving to Spain and halting my life for one year. What helped me was my determination from Day 1 to achieve this. What gave me consolation was that I wasn't the only one with this goal. Many of my peers had the same motivation which allowed me to not feel alone in my journey. Moreover, my drive allowed me to go after the resources available at IE to achieve this goal. For instance, I networked with everyone at IE, from students to Deans, which ended up being very helpful in my case.
WHAT IS NETWORKING LIKE IN the program?
I used to find networking very difficult and scary before IE. But once I gave it a try, I found out that networking is actually much easier and rewarding than it seems. I got a chance to network with my peers, the professors, the Careers department, the alumni and a lot more. And all of the conversations I had have been very helpful for my career. In fact, the job that I have right now, I got it because I networked with an IE student from another master during a Club event.
