Executive Master in Strategic Marketing and Communication
Executive Master in Strategic Marketing and Communication
- Home
- The Programs
- Masters
- Executive Master In Strategic Marketing And Communication
THE 360-DEGREE VISION YOU NEED FOR IMPACT
Today’s consumers demand new forms of engagement, open innovation and brand co-creation. The Executive Master in Strategic Marketing & Communication is a next-generation program that empowers professionals to become strategic marketing leaders. By integrating marketing and communication with sales, business development, revenue growth management, AI and data, the program provides a comprehensive understanding of the latest trends, technologies and strategies shaping the industry.
Gain the tools to navigate today’s dynamic digital landscape, accelerate business growth and make a meaningful impact in your organization. The program is carefully designed to help you build on your aspirations, strengths and purpose and take the next step in your career.
- Our hands-on approach gives you key insight into the latest tech and trends in marketing and communication. Learn with top professors who are sector-leading professionals in the field.
- Benefit from IE’s top-ranked blended learning format, recognized worldwide for combining the flexibility of online learning with intensive face-to-face periods. Advance your skills, meet your professional commitments, and expand your network within the IE Community
- Our extensive career resources help you build your ideal career by preparing for professional growth, expanding your leadership skills and leveraging our partnerships with top companies.
- Exclusive networking opportunities with classmates and peers who come from different international backgrounds and industries, where their extensive experience and knowledge will enhance your learning experience.
- Gain valuable exposure to the industry through our optional international experiences. Take part in the Global Immersion Week or Social Impact Week and connect with leading organizations in places such as London, Ghana, Amsterdam or South Africa.
*The 2027-2028 intake starts on April 12th 2027.
WANT TO KNOW MORE?
24/7 AI Call Assistant
NEW
BOOK A CALL WITH ME
CHAT WITH ME
ABOUT THE PROGRAM
WHO IS THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION FOR?
IT'S FOR INDIVIDUALS WHO...
…are future-thinking professionals with a strategic business mindset in the marketing and communications field and have at least three years of work experience. The part-time format offers the flexibility to study without putting your career on hold.
ARE LOOKING FOR...
…a 360-degree vision of communication, management and digital strategies, the program shapes impactful leaders capable of driving business growth through branding, communication, marketing and reputation management. Students may go on to work in roles such as brand manager, crisis communication and reputation manager, communication director, CSR and social impact manager, new media strategist, risk and crisis manager, and more.
KEY AREAS OF THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION
For professionals coming from different backgrounds, the pre-program provides a solid foundation in essential marketing concepts and methodologies.
Executive Influence & Strategic Leadership
AI-Driven Marketing Systems & Automation
Brand, Reputation & Crisis Management
Revenue Growth & Business Strategy
Advanced Digital Strategy & MarCom Integration
REASONS TO STUDY THE Executive Master in Strategic Marketing & Communication
IE University molds students into future-forward and well-rounded professionals, using methodologies that put innovation and employability at the forefront.
- 01.
LEAD ACROSS MARKETING AND COMMUNICATION STRATEGY
Gain a 360º view of the latest marketing and communication insights, technologies and trends, and focus on developing key competencies including marketing and communication strategies, brand positioning and multi-channel brand representation.
- 02.
BOOST YOUR CAREER IN MARKETING & COMMUNICATION
Build skills ranging from branding and corporate identity to digital marketing and measuring KPIs, becoming an impactful leader capable of driving business growth, priming you to become a Communication Director, Marketing Manager, New Media Strategist or Corporate Communication Consultant.
- 03.
HANDS-ON LEARNING FOR REAL-WORLD MARKETING SKILLS
Learn from a faculty that brings pedagogical rigor and real-world expertise into the classroom, with a practical approach focused on innovation and employability. In the final project, you’ll devise a solution to a real communications challenge faced by a real-world company.
- 04.
BUILD GAME-CHANGING RELATIONSHIPS ACROSS THE WORLD
Gain access to an exclusive network of industry-leading professionals, learning alongside students coming from diverse backgrounds such as business, economics, communication, the humanities and more.
- 05.
A FLEXIBLE FORMAT TO UPSKILL YOUR CAREER
This 15-month, part-time program combines online learning with three face-to-face sessions in Madrid, to give you the flexibility to study without interrupting your career.
WHAT'S THE PART-TIME FORMAT LIKE?
WHAT'S THE PART-TIME FORMAT LIKE?
OUR FLEXIBLE PART-TIME PROGRAM INCLUDES
The forums allow you to participate in the faculty-led asynchronous sessions every week from Monday to Thursday. Professors will moderate these written discussions about chosen topics in order to achieve the learning objectives.
ONLINE PERIODS
Through our virtual campus, you get a challenging and highly interactive educational experience. The well-structured, faculty-led sessions fit into the modern professional’s busy schedule and can be accessed anywhere there is an internet connection. Engage with other global professionals in synchronous and asynchronous sessions including interactive small groups where you work on real-world, industry-based case studies.
WHAT DOES "PART-TIME" MEAN?
HOW MANY HOURS A WEEK WILL I HAVE TO INVEST IN STUDYING?
You'll dedicate 20 hrs a week on average to successfully complete your Master's.
WILL I HAVE TO TRAVEL TO MADRID?
Yes. You'll get to enjoy the beautiful city of Madrid for a total of 3 weeks during your studies to complete our program's face-to-face portions.
WILL I HAVE RESIDENTIAL PERIODS OUTSIDE MADRID?
Yes, in this Master you will spend a week in an international destination as you are able to join our optional international experiences such as the Global Immersion Week and the Social Impact Week.
HOW MUCH TIME WILL I GET TO COMPLETE ONLINE FORUMS?
You'll have from Mondays at 2:00 pm (Madrid time) to Thursdays at 10:00 pm (Madrid time).
WHEN DO LIVE VIDEOCONFERENCES TAKE PLACE?
All Live Videoconferences take place on Saturdays, from 1:00 pm to 4:30 pm (Madrid time).
WILL I GET TO MEET MY FELLOW STUDENTS BEFORE TRAVELING TO MADRID?
Of course. Our program is designed so you can meet your classmates, even if it’s digitally, and start working with them right from the beginning.
FLEXIBILITY FOR BUSY PROFESSIONALS
THREE 1-WEEK RESIDENTIAL PERIODS & INTERNATIONAL EXPERIENCES
Three take place at IE University’s campus facilities in Madrid, during which you’ll have practical classes, interactions with top executives experienced in innovation leadership, and company visits to experience real-world transformation projects and results. You will also be able to join one of the optional international experiences, either the Global Immersion Week or the Social Impact Week.
WORK-STUDY-LIFE BALANCE
Between the 3 residential periods, you’ll return to your job and continue studying in our online campus, taking classes via live video, online forums, and carry out practical projects in teams.
REAL-WORLD APPLICATIONS
The program culminates with your own final project to tackle a real-world marketing and communication challenge that will provide you with the skills for the next step of your career
STUDENT PROFILE
STUDENT PROFILE
EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION PROGRAM STUDENT PROFILE
The ideal candidate for this program has at least three years of work experience, wants to upskill in their career, expand their knowledge in Communication and Marketing and anticipate future developments to stay ahead of the curve–all while continuing to work while studying. Our students come from a variety of academic and professional backgrounds, which is a key factor that enriches the classroom experience:
BUSINESS & ECONOMICS
Young leaders in business, economics and marketing who want to increase their knowledge of Marcom and gain today’s digital advantage in order to lead teams in an innovative way.
COMMUNICATION, PR, AND ADVERTISING
Established professionals in communications, journalism, branding, PR and advertising who want to apply their skills to grow in their positions and lead their teams and organizations with skills like stakeholder management and internal communication.
ARTS & HUMANITIES
Graphic designers, photographers and other artists who want to focus on how Marcom and business are intertwined with a strategic, managerial and analytical approach.
ACADEMIC BACKGROUND (%)
Business/EconomicsCommunicationInternational Relations/Political ScienceHumanitiesEngineeringArchitecture & DesignLawScienceREGIONS REPRESENTED (%)
EuropeSpainLATAMMEAGENDER (%)
Female (%)Male (%)
- 83%International students
- 3YEARS MINIMUM PROFESSIONAL EXPERIENCE
- 9different languages spoken in class
CAREER OUTCOMES
YOUR CAREER GROWTH STARTS HERE
Career Accelerator
Take charge of your career with a personalized development journey designed around your goals. Through expert coaching, curated resources, exclusive events, and meaningful networking opportunities, the Career Accelerator equips you with the tools and connections to grow with confidence.
What's in it for you?
Explore the Career Accelerator experience and discover how you can take the next step based on your unique career aspirations.
- Career Changers
For those moving into a new industry, function, or geography. Career change means repositioning how the market sees you. Using tools like our Career Accelerator helps you build a new narrative that connects your past experience to your future direction, grow your network in your target space, and demonstrate proof of capability – not just interest.
- Game Changers
For entrepreneurs carving a path outside the corporate track, and next-generation leaders stepping into a family business. Both share one core requirement: credibility through execution. The Career Accelerator helps entrepreneurs move from idea to traction and helps next-gen leaders earn credibility within their family and organization – because a name or a plan opens a door, but only demonstrated action and results earn you the right to lead.
- Leadership Growers
For those focused on growing within their organization - or progressing within their own or their family's business - by ensuring they are seen differently. Strong performance alone rarely leads to promotion – positioning and visibility do. The Career Accelerator helps you to build executive presence, expand your influence beyond your direct role, and become known for owning outcomes, not just delivering tasks.
- The Power Network
Wherever your path takes you, you will never walk it alone. The Career Accelerator plugs you into the power network that IE brings: a global community built across decades, industries, and geographies. Through curated events, peer connections, and direct access to our alumni network of more than 80,000 professionals in over 165 countries, you'll build the relationships that turn a strategy into real opportunities — because the strongest career moves are rarely made without community.
TOP EMPLOYERS OF THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION ALUMNI
HERE ARE SOME POSITIONS OUR STUDENTS CAN ACHIEVE AFTER THE PROGRAM
DISCOVER MORE ABOUT CAREER OPPORTUNITIES WITH THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION
DISCOVER MORE ABOUT CAREER OPPORTUNITIES WITH THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION
DISCOVER THE STUDENT EXPERIENCE
STUDENT SUCCESS STORIES
At IE Business School, one of our core goals is to blend expert teaching with practical learning, equipping students for real-world success. Our current students in the Executive Master in Strategic Marketing and Communication program are making remarkable strides in their careers, securing prestigious internships and positions at leading global companies.
Learn more about their journeys here:
MARKETING, COMMUNICATION & SALES: WHAT COULD YOUR FUTURE LOOK LIKE?
Discover related programs to the Executive Master in Strategic Marketing and Communication:
WHAT'S HAPPENING?
WHAT'S HAPPENING?
Explore a dynamic agenda of events, combining expert talks, key sessions, and opportunities to connect.
READ OUR BLOG
STILL WONDERING WHAT TO STUDY?
STILL WONDERING WHAT TO STUDY?
FREQUENTLY ASKED QUESTIONS
WHO IS THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION FOR?
This program is best for future-thinking professionals with a strategic mindset and at least 3 years of work experience in marketing, communications or related roles. Cohorts include students who are driven by a desire to have a full understanding of communications, management and digital strategies. Graduates take on professional roles such as Brand Manager, Communication Director, Crisis & Reputation Manager, CSR/Social Impact Manager and New Media Strategist.
Is this information helpful?
WHAT MAKES THE FORMAT EXECUTIVE-FRIENDLY?
The blended model of the Executive Master in Strategic Marketing & Communication combines weekly faculty-led asynchronous forums, live online sessions and three face-to-face periods in Madrid and Segovia. This lets you keep working while building skills and expanding your network through immersive workshops and classes.
Is this information helpful?
WHAT ARE THE PROGRAM’S KEY LEARNING AREAS?
The Executive Master in Strategic Marketing & Communication has four pillars: Corporate Business & Management; Strategic Communication & Marketing; Communication & Marketing Plans; and Tools & Skills for Communication & Marketing.
Is this information helpful?
WHAT TYPE OF DEGREE IS AWARDED AFTER THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION?
A University Private Degree from IE University, designed for professional application and continual upskilling. IE University is officially recognized by Spanish authorities, and its private master’s programs are designed for professional application and uphold IE University’s standards of excellence.
Is this information helpful?
WHAT DOES THE PART-TIME, BLENDED FORMAT FOR THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION LOOK LIKE?
This part-time program allows you to upskill and expand your network without putting your career on hold. The unique blended format includes:
- Online periods: Get a challenging and highly interactive learning experience through our virtual campus, with well-structured, faculty-led sessions that fit into the modern professional’s busy schedule. Each lesson can be accessed anywhere with an internet connection.
- Live sessions: Connect to live video conference sessions every Saturday, engaging with your peers and professors from all over the globe in real time.
- Asynchronous online discussions: Participate in faculty-led asynchronous sessions from Monday to Thursday every week. Professors will moderate these sessions, covering chosen topics to achieve the learning objectives.
- Face-to-face periods: Take your learning to the real world and meet your peers in person through three intensive, face-to-face weeks in Madrid, with only the first and last weeks being mandatory.
Is this information helpful?