A man and a woman in a modern office setting, brainstorming using sticky notes on a glass wall.

Executive Master in Strategic Marketing and Communication

Upskill for the Digital World
duration15 months
languageEnglish
locationMadrid & Online
intakeApril
Mode of StudyPart-time
FormatBlended
duration15 months
languageEnglish
locationMadrid & Online
intakeApril
Mode of StudyPart-time
FormatBlended

EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION ADMISSIONS & FEES

The IE Admissions Department has a rigorous selection process. We seek motivated, creative and high-potential candidates who stand out for their academic and/or professional achievements, as well as interpersonal skills. 

We take a holistic approach when evaluating each candidate in order to bring the most talented people into our international classrooms.

WANT TO KNOW MORE?

Tuition

€34,000*

*Conditions:

  • Tuition is reviewed on a yearly basis and therefore subject to change.
  • Special Conditions for IE Alumni. Please contact your admissions advisor for more information.
  • To become an IE University student, all IE Community members should make a one-off contribution to the IE Foundation. This is a single payment of €1,200 to be made during the enrollment process.

PAYMENT PLAN

We understand that you’re making a significant investment and we believe that maximizing the availability of payment plan options is important in making your Executive Master in Strategic Marketing and Communication affordable.

Our payment plans offer the following benefits:

  • 1

    The ability to pay your tuition fees in up to 6 consecutive installments

  • 2

    They can be used in conjunction with your financial aid award should you receive a scholarship

  • 3

    Our payment plans are interest-free and there are no pre-approval requirements or credit checks

EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION PART-TIME FORMAT APPLICATION PROCESS

STEP 1: ONLINE APPLICATION FORM

Candidates must complete the sections that appear in the online application form. Additionally, they must provide the required documents and essential information as follows:

Show more
Admissions step 1

STEP 2: ONLINE ASSESSMENT

Once you have submitted your online application and paid the application fee, you will receive a link to answer three live questions, two in video format and one in written format. This way, our admissions team will be able to meet you virtually and evaluate your capacity to respond in real time.


Admissions step 2

STEP 3: PERSONAL INTERVIEW

You will have a personal interview (face-to-face or online) with a manager of the Admissions Team.

Admission step 4

STEP 4: ADMISSIONS COMMITTEE FINAL DECISION

After the interview, your entire application will be evaluated holistically by our Admissions Committee. This is the last step of your application and it will take roughly one to two weeks for the Admissions Committee to get back to you with a final decision. Admissions are valid for the intake you apply to and the following one.


Admission step 5

ADMISSIONS TIPS

Financial AID | IE

FINANCIAL AID

We offer customized, merit-based aid and loan programs to make sure financial issues don't impede the success of outstanding students. 

Student Services | IE

Student services

Our team is here to support you with immigration and relocation processes, such as housing, healthcare, bank accounts, resources for partners and information about life in Madrid, so that you can focus on studying and enjoying the IE University experience.

YOUR IE FOUNDATION CONTRIBUTION COUNTS

The IE Foundation is working hard to make education accessible to all. As part of your enrollment, we ask that you make a one-time donation to help expand its efforts. Your contribution will have a lasting impact.

Frequently asked questions

Review our FAQ responses to better understand everything related to our Admission Processes.

  • The first step to apply is to complete and submit the application form. You will need to register with your personal email on our platform and create a password so you can access it as many times as you need.

  • 1. Fill out the online application form: Candidates should complete the sections that appear in the online application form and upload the required documents. You can access the online application form here .
    2. Online assessment: Once you have submitted the online application and paid the application fee, you will receive a link to the online assessment, known as the Kira Assessment. This allows the admissions team to get a sense of your personality and potential before proceeding to a possible interview. Completing the assessment is simple—you will be given 3 questions to answer in a set amount of time. One of your responses will be written, and two will be recorded via video. The whole process should only take 20 to 30 minutes to complete.
    3. Entrance exam*: Candidates are required to take either the GMAT, GRE, or IE Global Admissions Test ieGAT.
    4. Personal Interview: Once you have completed the previous steps, the Admissions Committee will review your application and determine whether to advance you to the final interview phase. The interview will allow us to get to know you better, and further assess certain qualities, such as your personality, capacity for critical thinking, method of self-expression and other communication skills. Our objective is to gauge your potential as a part of IE University, developing a mutually beneficial relationship both personally and academically. This interview can be either face-to-face or via video conference.
    5. Final Committee Decision: Once you have completed the application form, submitted the required documentation, and attended the personal interview, your application is reviewed by the University’s Admissions Committee. This is the last step of your application and it will take roughly 1-3 weeks for the Admissions Committee to get back to you with a final decision via email.

  • Yes, once we receive your application, we will review the documentation you have submitted and inform you about the remaining items needed for your application.

  • No, there is no deadline because we have a rolling admissions process, which means that you can apply at any time of the year. However, due to the large number of applications we receive, we encourage you to submit your application as soon as possible. Keep in mind that the time periods to issue student visas may vary from country to country. For more information, please visit Student Services.

  • The various stages of our admissions process are aimed at identifying those areas of your academic and personal profile that make you unique, and to make sure that you fit in with our educational model. On average, the admissions process can take between 4-6 weeks, but it will always depend on each specific case. Places in our master programs are limited and are awarded on a first-come, first-served basis, by strict order of admission date.

  • You should have a strategic business mindset and an eye on the future of marketing and communications. Aside from that, there are no formal requirements.