Executive Master in Strategic Marketing and Communication
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UPSKILL AND RESKILL TO DESIGN INNOVATIVE STRATEGIES
With global business expansion on the rise, the need for marketing and corporate communication professionals is skyrocketing and more critical for business success than ever. And the transformative experience of the Executive Master in Strategic Marketing and Communication puts you on track to achieving your ambitions and fulfilling that need.
The program helps you sharpen your focus on the purpose of your career, giving you a broad foundation of multidisciplinary skills, plus the tech savvy that companies need. You’ll be ready to land a high-impact job in whichever role you’re most passionate about, and in any sector of a diverse and flexible field.
This is the next best you: focusing on and influencing people, strategizing, analyzing and using data to inform business decisions, engaging digital communities, and creating page-stopping messages and campaigns that make a powerful positive impact.
A PROCESS OF DISCOVERY...
At IE Business School, your success is our focus. Our IE Talent & Careers team offers personalized guidance to help you plan your next steps toward your highly impactful future. With resources like one-to-one calls, access to our career portal and our connections with leading companies in various sectors, you will be ready for the next step best suited for your ambitions. Throughout the Executive Master in Strategic Marketing and Communication, you will be able to put your newly acquired skills to the test in real time in your current role. As you upskill and reskill, you are positioning yourself to continue to climb in your role or switch roles even before program completion.
...FOR FUTURE SUCCESS
The Executive Master in Strategic Marketing and Communication is the first step on a journey that will enhance your career prospects and future-proof your skills and understanding. It ensures you're equipped with the right tools and skills to plot a career path that's founded on purpose and built to endure, in line with your personal objectives. This program leads you on a journey toward the next best you.
MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS
IE DIGITAL ANALYTICS CERTIFICATE: GA4
Read more >AI for Business Certificate
Read more >SUSTAINABILITY CERTIFICATE
Read more >IE-SALESFORCE CERTIFICATE
Read more >
IE DIGITAL ANALYTICS CERTIFICATE: GA4
IE University is always at the forefront of innovation, fostering an environment that immerses students in the dynamic world of tech from the start. We regularly develop unique modules and programs to empower our students to lead in an era of increasing digital transformation.
IE University has developed a unique certification called the IE Digital Analytics Certificate: Google Analytics 4 (GA4). The groundbreaking program provides you with a comprehensive understanding of this new technology, equipping you to take a leading role in the field of digital analytics. You’ll learn how to practically plan a full marketing analytics plan over Google Analytics 4, configure it, create reports and extract valuable insights from your data.
AI for Business Certificate
In collaboration with leading experts in the field, this certification course will equip you with cutting-edge insights and practical skills in the realm of artificial intelligence tailored specifically for business applications. The certificate will be primarily conducted through Whatsapp, asynchronously and at your own pace, allowing flexible access to course materials. It will take you up to 4-5 hours to complete.
SUSTAINABILITY CERTIFICATE
We strive to offer our Marketing, Communication & Sales students as many opportunities to participate in purpose-driven business projects as possible. With this in mind, we have designed a tailor-made Sustainability Certificate with a comprehensive and solution-focused approach to sustainability management applied to Marketing, Communication and Sales.
IE Business School has a Center for Social Innovation and Sustainability and with their guidance, we have launched this new certificate. Sustainability is at the core of what we do and this certificate gives you the skills to make a positive impact on a global scale.
With this course, you will develop the knowledge and skills necessary to successfully market sustainable products and services. In the pursuit of broader corporate social responsibility goals, many companies will turn toward more sustainable brand strategies and that’s where you come in—you’ll be able to lead them to environmental, economic and social responsibility ahead of the competition.
IE-SALESFORCE CERTIFICATE
Sales and Business Development are becoming the fastest-growing fields in the new place of work. They are essential for fostering business growth, pitching and winning new clients, engaging effectively with internal and external stakeholders, selling ideas within your team, obtaining a higher budget to execute a project, developing new markets and staying one step ahead of your competitors.
IE Business School is launching this SalesForce certificate to provide you with SalesForce fundamentals to succeed in any commercial role. You’ll begin by learning the building blocks of Salesforce to better understand the customer journey, how to capture a lead, and how to engage and retail a client, while delivering a quality customer experience. Then, you’ll go on to become proficient in how an integrated CRM platform solves the challenges of connecting departments and customer data. You’ll understand reporting, user administration, sharing, customization and data management at a foundational level.
Upon completion, you’ll be connected to the SalesForce job bank of certified professionals.
TALENT AND CAREER HIGHLIGHTS
For major corporations, brand reputation has never been more important than it is now. By incorporating the latest industry trends and cultivating a dynamic business mindset, our program trains communications professionals that organizations want to put their faith in.
TOP EMPLOYERS OF THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION ALUMNI
Here are some positions our students can achieve after the program:
Marketing Manager
- GLOBAL REPUTATION MANAGER
- COMMUNICATION DIRECTOR
- BRAND MANAGER
- CRISIS COMMUNICATION & REPUTATION MANAGER
- CSR & SOCIAL IMPACT MANAGER
- RISK AND CRISIS COMMUNICATIONS MANAGER
- CORPORATE COMMUNICATION CONSULTANT
- Innovation and Marketing Consultant
- Marketing Communication Advisor
- Visual Merchandising Manager
Sustainability Marketing Specialist
WHERE DO OUR ALUMNI WORK?
- BY INDUSTRY (%)ConsultingConsumer, Luxury & RetailFinance | Banking | Insurance| Fin.ServicesGovernmentHealthcareMedia | EntertainmentOtherTechnology
- BY POSITION (%)ConsultingEntrepenurMarketingOtherSalesSalesStrategy
OUR ALUMNI TAKING THE NEXT STEP IN THEIR CAREERS
Explore our blogs and take a closer look at how the Executive Master in Strategic Marketing & Communication can help students to take the next step in their career.
IE TALENT & CAREERS
IE Talent & Careers is the best partner for the professional development of all our current and former students at IE University.
The services we offer are available to all of them throughout their journey. On the one hand, we seek to help students take full advantage of their professional opportunities, providing them with impactful advice, learning resources and development tools that allow them to manage and achieve their professional goals. On the other, we provide recruitment solutions for companies and institutions with access to the profiles of over 60,000 IE University professionals worldwide.
Some of the services we offer both online and offline include:
- One-on-one career advising
- Sector-specific drop-in sessions
- Guides, toolkits and resources available on our IE Career Portal
- On-campus career workshops
- Online career webinars
- Annual distribution of CV books to executive search firms
- Networking events worldwide
- Worldwide panels with executive consultants
- Lifelong access to our job bank
DISCOVER MORE ABOUT TALENT & CAREERS.
IE Talent & Careers is the best partner for the professional development of all our current and former students at IE.
FREQUENTLY ASKED QUESTIONS
WHAT TYPE OF ROLE COULD I GET WITH AN EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION?
The Executive Master in Strategic Marketing and Communication opens doors in a wide range of industries, from media and entertainment to tech, from luxury consumer and retail to government. You could secure a role as a brand manager, communications director, marketing manager or communications advisor, innovation and marketing consultant or more.
WHAT ARE THE DIFFERENCES BETWEEN AN EXECUTIVE MASTER IN STRATEGIC MARKETING AND COMMUNICATION AND THE FULL-TIME PROGRAM?
The Executive Master in Strategic Marketing and Communication is designed specifically for professionals with at least three years of work experience under their belt, and is offered part-time to allow you to study without putting your career on hold. You’ll emerge from the program with a 360° vision of the world of marketing and communication that’s enriched by the insights you’ll gain from our expert faculty and your peers alike. You'll also have gained experience completing real projects for real-world, sector-leading clients.