Executive Master in Strategic Marketing and Communication
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UPSKILL AND RESKILL TO DESIGN INNOVATIVE STRATEGIES
With global business expansion on the rise, the need for marketing and corporate communication professionals is skyrocketing and more critical for business success than ever. And the transformative experience of the Executive Master in Strategic Marketing and Communication puts you on track to achieving your ambitions and fulfilling that need.
The program helps you sharpen your focus on the purpose of your career, giving you a broad foundation of multidisciplinary skills, plus the tech savvy that companies need. You’ll be ready to land a high-impact job in whichever role you’re most passionate about, and in any sector of a diverse and flexible field.
This is the next best you: focusing on and influencing people, strategizing, analyzing and using data to inform business decisions, engaging digital communities, and creating page-stopping messages and campaigns that make a powerful positive impact.
A PROCESS OF DISCOVERY...
At IE Business School, your success is our focus. Our IE Talent & Careers team offers personalized guidance to help you plan your next steps toward your highly impactful future. With resources like one-to-one calls, access to our career portal and our connections with leading companies in various sectors, you will be ready for the next step best suited for your ambitions. Throughout the Executive Master in Strategic Marketing and Communication, you will be able to put your newly acquired skills to the test in real time in your current role. As you upskill and reskill, you are positioning yourself to continue to climb in your role or switch roles even before program completion.
...FOR FUTURE SUCCESS
The Executive Master in Strategic Marketing and Communication is the first step on a journey that will enhance your career prospects and future-proof your skills and understanding. It ensures you're equipped with the right tools and skills to plot a career path that's founded on purpose and built to endure, in line with your personal objectives. This program leads you on a journey toward the next best you.
TOP EMPLOYERS OF THE MASTER IN STRATEGIC MARKETING & COMMUNICATION ALUMNI
Here are some positions our students can achieve after the program:
Marketing Manager
Sustainability Marketing Specialist
WHERE DO OUR ALUMNI WORK?
IE TALENT & CAREERS
IE Talent & Careers is the best partner for the professional development of all our current and former students at IE University.
The services we offer are available to all of them throughout their journey. On the one hand, we seek to help students take full advantage of their professional opportunities, providing them with impactful advice, learning resources and development tools that allow them to manage and achieve their professional goals. On the other, we provide recruitment solutions for companies and institutions with access to the profiles of over 60,000 IE University professionals worldwide.
Some of the services we offer both online and offline include:
- One-on-one career advising
- Sector-specific drop-in sessions
- Guides, toolkits and resources available on our IE Career Portal
- On-campus career workshops
- Online career webinars
- Annual distribution of CV books to executive search firms
- Networking events worldwide
- Worldwide panels with executive consultants
- Lifelong access to our job bank
DISCOVER MORE ABOUT TALENT & CAREERS.
IE Talent & Careers is the best partner for the professional development of all our current and former students at IE.
FREQUENTLY ASKED QUESTIONS
WHAT TYPE OF ROLE COULD I GET WITH AN EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION?
The Executive Master in Strategic Marketing and Communication opens doors in a wide range of industries, from media and entertainment to tech, from luxury consumer and retail to government. You could secure a role as a brand manager, communications director, marketing manager or communications advisor, innovation and marketing consultant or more.
WHAT ARE THE DIFFERENCES BETWEEN AN EXECUTIVE MASTER IN STRATEGIC MARKETING AND COMMUNICATION AND THE FULL-TIME PROGRAM?
The Executive Master in Strategic Marketing and Communication is designed specifically for professionals with at least three years of work experience under their belt, and is offered part-time to allow you to study without putting your career on hold. You’ll emerge from the program with a 360° vision of the world of marketing and communication that’s enriched by the insights you’ll gain from our expert faculty and your peers alike. You'll also have gained experience completing real projects for real-world, sector-leading clients.