Executive Master in Strategic Marketing and Communication
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ENHANCE YOUR SKILLS AND CREATE LASTING IMPACT
Even experienced professionals can struggle to make the impact they desire in the workplace. That’s because creating impact is dependent on a specific set of skills and behaviors. Experience, talent, know-how—none of these alone are enough to make things happen; at the highest levels of business, where the challenges are toughest and the competition fiercest, impactful leadership is about who you are, how you think and how you act.
At IE Business School, we’ll help you refine the skills you need to set up and manage successful teams, and get things done. We’ll hone your skills of influence and persuasion, so that you can build consensus and sell your ideas. We’ll help you perfect the skills you need to debate, negotiate and collaborate, enabling you to build stronger teams and unlock new pathways to progress. We’ll sharpen your problem-solving, critical reasoning and creative thinking skills, empowering you to find innovative solutions beyond the reach of others and take others with you in implementing those solutions. In short, we’ll give you what you need to conceive and lead 360-degree marketing strategies, combining business, marketing, communication and digital competences into a coherent whole.
Under the guidance of strategy coaches, you’ll also get to fine-tune your learnings by tackling real-life scenarios in a team environment, all while you pull your newly acquired skills together in a project for a company that could be anything from a startup or a multinational.
WHAT THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION CAN DO FOR YOU...
In a rapidly changing and digital world, staying ahead of the curve means updating your skills and adding new competencies to navigate the sector's evolving landscape with confidence and add value to your company, your colleagues and the market.
The Executive Master in Strategic Marketing & Communication focuses on the skills you’ll need for tomorrow’s marketing and communication ecosystem. Seamless interaction across multiple touchpoints requires a holistic understanding of the marketing ecosystem, mastery of messages to engage consumers and up-to-date skills on the media they’re using. These are fundamental parts of the program.
…AND FOR YOUR FUTURE CAREER
A survey by McKinsey found that social, emotional and technological skills will become increasingly important in securing higher-wage opportunities. The second part of our focus is ensuring our graduates are digital natives, versed in the use of technology and data to make better decisions, support their business cases and pitch their ideas.
The future is difficult to predict, but many experts believe the advance of digital technologies such as AI and automation will only increase the importance of creativity, empathy and emotional intelligence. These uniquely human skills will come at a premium, particularly when paired with the digital expertise that will be a prerequisite for the top positions. At IE Business School, we’ll help you evolve your skillset to ensure it remains just as valuable to your future success.
THE THREE PILLARS OF IMPACT
Thinking Skills
As the marketing and communication ecosystem evolves, so do the challenges you’ll face. We teach creative thinking skills so you’re equipped to deliver the strategic and innovative solutions others will look to you for. We provide hands-on media training to help you become an effective storyteller. And we’ll help you get into consumers’ minds so you know how they think and behave.
BEHAVIORAL SKILLS
Success and failure are determined by how you interact with colleagues, how you handle conflicts and how you inspire others with your vision. The program includes crisis management and prevention modules, as well as courses on business ethics, diversity and inclusion. How you behave in front of your colleagues and other stakeholders matters—and we’ll give you the behavioral skills to succeed.
dIGITAL Skills
Digitalization has driven a revolution, and failure to engage digital communities is now unthinkable. Courses on digital marketing, producing engaging digital content, and consumer-centric business and digital transformation bring your digital skills and understanding right up-to-date. At IE Business School, we’ll empower you with the confidence in digital technology and techniques to give you a competitive edge in the marketplace.
International Experiences
Broaden your perspective on international business markets and Marketing, Communication & Sales career trends as part of optional international experiences: Global Immersion Week or Social Impact Week. Previous international experiences have taken our students to London and Ghana, as well as other destinations such as Amsterdam and South Africa.
Global Immersion Week
The MARCOM Global Immersion Week (GIW) allows students to network with companies, explore new cultures and gain new career insights. Our goal is to offer you a one-week international experience and show you firsthand the main career outcomes that you can find today within other relevant international business markets. Previous years’ agendas have included in-company visits to Google, Ipsos, Amazon, Diageo and the Financial Times, among others.
Social Impact Week
Our goal is to nurture the next generation of purpose-driven business professionals who possess a deep sense of responsibility to the planet and society. The Social Impact Week is a one-week trip in which you will visit local companies within the fields of marketing, communication & sales. There, you will develop a project for a client that is focused on Social Impact, Entrepreneurship and MARCOM. It is a perfect opportunity to network, gain global knowledge and have an impact on society.
LEARN BY DOING
We align and combine the best of technology, pedagogy and our world-class faculty, so you can experience multi-layered learning in a multi-faceted environment. At IE University, we know there is no better way to learn than by doing.
- 01.
REAL-WORLD SOLUTIONS
During this program, our students realize projects for the companies that they already work for in their daily lives, presenting new ideas and solutions based on their learnings and bringing added value to their established careers. The implementation rate is nearly 50%. Companies have adopted and applied the strategic recommendations offered by our students at a rate of nearly 50%, while the other 50% of the proposals have been partially implemented.
- 02.
REAL-WORLD APPROACH
Students work in areas such as CSR, Internal Comms, PR, Marketing, and Branding. Recent collaborations include HP, Sixt, Bayer, Rappi and Saudi Ready Mix.
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REAL-WORLD CLIENTS
Over the past years, partners such as BBVA, McDonald's, LEGO, Burger King, Heineken, Google, PwC, Cartier, L’Oreal, Coca-Cola, Ikea, Huawei, and Telefónica have participated.
TACKLE YOUR FINAL PROJECT WITH A REAL COMPANY
Before completing the program, students will deep-dive into a final consulting project for a company that they already work for, allowing them to bring hands-on benefits to their current professional lives and apply the skills and knowledge that they have acquired throughout the program to resolve a communication and marketing dilemma. These are just a few examples of the companies our students have worked with in the past:
FREQUENTLY ASKED QUESTIONS
SHOULD I CHOOSE THE PART-TIME OR FULL-TIME MASTER IN STRATEGIC MARKETING AND COMMUNICATION?
Choosing between the available formats will depend on your existing level of professional experience, and your current professional circumstances. Our Executive Master in Strategic Marketing and Communication is designed for professionals with at least three years of experience to help them get the most out of the program and draw from their experiences. The full-time Master in Strategic Marketing and Communication is completed over a shorter time frame, at 10 months.
What can I do with an Executive Master in Strategic Marketing and Communication?
An Executive Master in Strategic Marketing and Communication can help you take your career to the next level. You'll emerge as the tech-savvy professional many companies are looking for in their teams nowadays, ready to lead marketing and communication strategies and armed with comprehensive knowledge of the latest digital platforms and communication channels.