Executive Master in Strategic Marketing and Communication
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MAKE WAVES IN THE MARKETING AND COMMUNICATON SECTOR
Your career will be more impactful, more focused and more fulfilling if it’s founded on purpose. It’s a concept that’s as individual as you are, but whatever your purpose is, we’ll help you sharpen its definition and hone in on what matters most to you. We’ll guide you in aligning your career objectives with your own ambitions to make a difference.
Empowered to engage communities and deliver positive messages that clear the fog of communication in our digital world, you could leverage your skills at an NGO or international organization, driving change by bringing the work of a charity or company that's making a difference to a wider audience.
For the marketing and communication leaders who graduate from our program, work is about more than salary and title; it’s about legacy, contributing to society and driving positive change. Purpose speaks to all those things. Our mission is to create a new generation of marketers and communicators who understand that a better world is achievable, and will drive the change needed to make it happen. We call it Business with Purpose because we believe that being a business leader carries its own responsibilities—to the planet, to society and to the well-being of others. At IE Business School, we’ll help you become a communicator who can make change happen with the strength and impact of your message.
EMPOWER, GUIDE AND LEAD WITH PURPOSE
Planet
At IE Business School, we believe better business practices can improve lives and protect the environment. We call this Sustainable Business. Sustainability sits at the heart of our mission to drive change for a better world. We’ll teach you the key concepts that will empower you to lead that change in your own organization and beyond, with program content including Sustainability for Marketers and Communicators, increasing your awareness of CSR and ethics issues and providing actionable strategies to make them core strategic imperatives.
Society
The skill set that serves you in your business career can be brought to bear on social problems. We call this Social Entrepreneurship—harnessing an entrepreneurial mindset to devise new approaches to tackling issues that affect wider society. As a high-performing professional, you’re accustomed to solving problems under the most demanding conditions—meeting tight deadlines, hitting stretch targets, and more. We’ll show you how to apply your communicative skills to improve lives outside the workplace and benefit the communities in which you live and work.
People
Our graduates understand that leading positive change starts with how you treat others, and we believe that the people you work with are as important as the results you deliver. We call this Working Well. A work environment built on the principles of positivity, inclusion and well-being is one where every member of an organization can thrive—making the whole greater than the sum of the parts. In the Executive Master in Strategic Marketing & Communication, we’ll show you how to bring those values to your own work and your organization.
As of 2022, we are a carbon neutral Business School.
SUSTAINABILITY AT IE University
Net Zero carbon emissions
We were just ranked #2 worldwide in Carbon Footprint by the Financial Times for our efforts to reduce our carbon footprint. In fact, as of 2022, we are a carbon-neutral business school.
- 12712teaching hours of sustainability contentin the 2021 academic year
- 23%of courses related to sustainability
- 500events with a focus on sustainability
- +350student-led activitieswith a focus on sustainability
- 98%reduction in paper usage
- 10026reduction in water consumptionin 2021–2022 vs. 2020–2021
FREQUENTLY ASKED QUESTIONS
What are the student profiles of the Executive Master in Strategic Marketing and Communication?
Students come from a variety of backgrounds but typically have an academic profile that includes business, economics, communication, advertising, PR or the humanities. Ideally, they'll have at least three years of professional experience.
What do you learn in the Executive Master in Strategic Marketing and Communication?
In the Executive Master in Strategic Marketing and Communication, you'll learn key competencies such as corporate business and management, strategic communication and marketing, communication and marketing plans, and tools and skills for communication and marketing. The skills you'll gain include brand management, measuring KPIs, branding, digital marketing and corporate identity to help support impactful campaigns.
Discover the Social Impact Week
During Social Impact Week, immerse yourself in projects that drive social change, learning essential skills from industry experts and alumni. This is your chance to contribute meaningfully to society and prepare for success in today’s dynamic world.