This course delves into the realm of visual communication, emphasizing the importance of constructing compelling visual compositions and presentations. Students will explore how elements such as type, image, color, and space combine to create effective visual systems. Learning objectives include presenting information effectively, conveying emotion to target audiences through visual elements, selecting visual assets aligned with creative briefs, and constructing adaptable visual systems for various communication channels.

This course blends lectures and practical exercises to deepen understanding of Strategic Marketing and Branding. Lectures introduce key concepts with real-world examples, while exercises offer hands-on application. Students learn to develop effective strategies by leveraging analytical skills and market insights, covering brand definition, management, models, dilemmas, and the branding process. Emphasizing integration with business strategy, the course addresses the 5 C's, STP process, and 4 P's of marketing.

This workshop introduces the concept of well-being and its significance in thriving personally and contributing positively to communities. Students will develop skills for a better life and invest in becoming their best selves, focusing on presence, curiosity, and reflection to align with core values. Emphasis is placed on fostering a safe environment for open dialogue and exploration of well-being practices. Key objectives include introducing core values of well-being, increasing awareness of the mind-body-soul connection, fostering a healthy self-perception, motivating personalized action plans, and cultivating an authentic culture of well-being.

This course equips graduate students with advanced communication skills for professional and personal success. Covering persuasive storytelling, participants learn to effectively convey ideas, engage stakeholders, and inspire action through public speaking. Key objectives include clear communication, storytelling mastery, non-verbal enhancement, audience tailoring, active listening, stakeholder confidence, and personal growth reflection.

The internet landscape is evolving rapidly with various social media platforms, reshaping brand-consumer interactions. This course explores the dynamic social media ecosystem, stressing the importance of grasping social dynamics and technology. Through case studies and practical experience, students learn social business strategies, tools, and key performance indicators driving web 2.0 evolution. The goal is to equip students to create and execute comprehensive social media strategies, emphasizing understanding social consumer principles and best practices. By the course's end, students comprehend the business impact of social media, develop strategic plans, and define realistic objectives and indicators for their strategies.

Project management is essential in modern organizations, covering various activities like product development, technology implementation, marketing, and mergers. Two main methodologies, classic and agile, offer distinct approaches, each with strengths and limitations. This workshop offers hands-on experience in project planning and control, stressing the importance of adapting managerial approaches to the project type. Participants will learn agile Scrum methodology and classic techniques including work breakdown structures, Gantt charts, resource management, budgeting, and progress monitoring. By understanding the pros and cons of both methodologies, managers can effectively select the most suitable practices for different project scenarios.

This course focuses on customer experience within human-centered design and design thinking frameworks, prioritizing empathy and positive interactions. Participants learn to understand customer needs, create journey maps, gather feedback, and design initiatives from the customer's perspective. Key topics include emotional connection, customer-centric culture, and measuring experience metrics.

Marketing and Communication Managers play a critical role within companies' Leadership Teams, particularly in today's rapidly evolving business landscape. They are integral to financial viability plans, as their departments shape the marketing mix to enhance customer loyalty, drive sales, and optimize costs. Moreover, they assist in minimizing risks and informing strategic decisions. To effectively contribute, Marketing and Communication Managers must grasp key financial concepts and develop financial acumen. This understanding enables them to generate value in their recommendations, aligning consumer perspectives with company objectives and operations.

This course explores identity, exclusion, and inclusion in everyday society, emphasizing their importance in business for employee recruitment, engagement, and retention, as well as for overall profitability. While diversity and inclusion are often used interchangeably, the workshop highlights their distinctions and impact on individuals and organizations. Participants will learn practical strategies and skills to implement diversity and inclusion initiatives effectively. By the course's end, students should grasp the differences between diversity, equity, and inclusion, understand their significance in personal and professional spheres, and be able to apply authentic diversity and inclusion strategies.

This highly interactive workshop emphasizes problem-driven thinking as essential for success across various ventures, including startups, corporations, and social enterprises. Participants engage in action-oriented, hands-on activities, fostering idea exchange, reflection, and experiential learning. By the workshop's end, attendees will recognize the entrepreneurial mindset, understand the role of value and creativity in opportunity identification, and leverage entrepreneurship to create sustainable and social impact.

This class covers market research fundamentals and consumer behavior concepts essential for insight practitioners. It explores qualitative, quantitative, and neuromarketing methods, alongside insights into decision-making processes and behavioral economics. Emphasizing data-driven insights, students learn to identify market information, understand key consumer demographics, and develop strategies for business growth.

Negotiations are akin to theater productions, where understanding the characters, scripts, and behind-the-scenes dynamics is crucial for success. Transactional Emotional Intelligence (TEI) sessions aim to equip participants with the interpersonal skills needed to navigate negotiations effectively, fostering positive outcomes and satisfaction for all parties involved. The course covers various negotiation concepts, including collaborative and competitive approaches, empowering students to confidently tackle complex negotiations using the tools learned throughout the sessions.

This workshop addresses the shift towards more horizontal and team-centric organizational structures, emphasizing the importance of high-performance teams in today's workplace. Participants will gain awareness of their own preferences and practice strategies for building and sustaining successful teams. The focus is on cultivating a collective mindset and implementing self-healing strategies to address common dysfunctions. Key objectives include understanding the benefits of teamwork for decision-making and problem-solving, learning principles of group dynamics and management techniques, and developing people skills to navigate challenges within work teams.

This course explores the complexities of cross-cultural communication in today's interconnected world. While physical travel has become routine, effective communication across borders remains challenging. Using real-life examples from global business hubs like Mumbai, Tokyo, and New York, the course unpacks the diverse elements of culture. Participants will learn theoretical concepts and engage in hands-on exercises to develop intercultural competence. Key objectives include identifying implicit communication norms, understanding cultural specificity, decoding different cultural contexts, and fostering empathy to bridge communication gaps.

This course equips students with essential theoretical and practical skills for Business Development & Sales in Marketing and Communication. It enhances strategic thinking and business acumen, preparing students for post-master's success. Students gain skills for global business development, explore decision-making psychology, and learn effective relationship-building strategies. Additionally, the course covers sales methodologies, customer journey impact, sales technology, and key analytics.

Embark on a discovery journey to learn new frameworks and tools, apply new skills to a project, practice communication and teamwork capabilities, and reflect on your leadership style. Understand the importance of team-building, collaborating, celebrating wins, delivering feedback, and understanding how to adapt.

Strategic, holistic business understanding in the context of design and human-centered innovation for the business-literate and non-literate alike. Learn how to weigh business requirements from the organizational context, as well as how to establish and implement processes that can be evaluated by measurable indicators. This course also includes Finance and Organization.

The creative process is the act of making new connections between old ideas, thereby recognizing relationships between concepts. In this course, we investigate models of creativity, theoretical frameworks, and personal styles and preferences. We also explore the process of creativity and the necessity to develop that process, as well as ensure that students’ creative muscle gets stronger.

This course provides a solid foundation and context for a program on human-centered innovation and business, including signposting the program ahead and reframing questions and terms such as ‘value', 'co-creation' and ‘customer’ in order to guide our investigations throughout the program. We'll focus on ethics as it specifically relates to human-centered innovation and business; how to navigate the ethical and moral minefield of qualitative & quantitative research; communications; inspiration; creativity and its sources; and business and operations responsibility. Learn how to use the insights garnered into people’s lives and experiences without exploitation, objectification or intentionally addressing needs in ways that are knowingly harmful to them or their environment.

Dive into ethnography and anthropological techniques and tools. Explore the “how and why” in the context of a small sample size. Work with generative, heuristic, and examination research and learn about jobs to be done (JBTD), usability and framing.

Work with large, nomothetic data sets identifying the “who, what, when, and where” in order to uncover variables and systematic relationships.

This practical course comprises a corporate client project in the first term, a social impact project in the second term and an entrepreneurial project in the third term. It is the integrative core of the program experience, combining all its creative, practical and strategic aspects. During the second term, students will work with a social organization to define and develop a social impact project that will address a real-world challenge to create sustainable impact for a community or group. Students will work through the process of defining the problem, gathering and analyzing data, designing an appropriate and ethical strategy, formulating and evaluating options, making recommendations to address the problem, implementing solutions, building the business case and delivering the roadmap for implementation.

This course aims to help students develop their own presentation style in a safe space, incorporating vocal and physical techniques which will help them to confidently communicate their work to others. Self-awareness is an important element of the course, and students will practice guided self-reflection in between each session. Using methodologies and tools from professional theater, participants will enhance their improvisation skills, adapt best practices to a remote/hybrid context, and take part in performances and role-play scenarios which will prepare them for the demands of future workplaces.

A comprehensive learning experience that combines the practical use of software applications like Adobe Illustrator with an understanding of essential graphic design principles and critical thinking skills. Students will learn about different softwares, their key features, and create and edit visual assets. They will also develop a strategic mindset by analyzing design problems, considering target audiences, and making informed design decisions. Through hands-on projects, students apply their knowledge and receive feedback to enhance their skills.

Embark on a discovery journey to learn new frameworks and tools, apply new skills to a project, practice communication and teamwork capabilities, and reflect on your leadership style. Understand the importance of team-building, collaborating, celebrating wins, delivering feedback, and understanding how to adapt.

Learn how to build “super brands” and implement growth strategies to accelerate their impact. Develop the tools to bring a relevant value proposition to the market and potentially generate exponential growth. Learn the key foundations of a brand, as well as how to combine insights, strategy and creativity to come up with a world-class positioning and purpose that is at the core of any successful company. Understand the new rules of marketing and, most importantly, understand where we’re coming from and what’s new, to get ready for what’s next.

Understand how to foster, support, and/or lead systemic evolutionary change in organizations to shift them towards customer centricity, qualitative research-based insights, iterative experimentation and lean problem-solving from a holistic organizational perspective. Drive change from any position within a simple or complex organizational structure.

The creative process is the act of making new connections between old ideas, therefore recognizing relationships between concepts. In this course, we investigate models of creativity, theoretical frameworks, and personal styles and preferences. We also explore the process of creativity and the necessity to develop that process, as well as ensure that students’ creative muscle gets stronger.

In order for customer experience and innovation initiatives to be successful, professionals must work in a transversal manner across their organization. This course will provide students with an understanding of how CX activities integrate, complement and sometimes conflict with a company’s other business processes, activities and jargon. CX and innovation practitioners, whether in startups or large enterprises or acting as outside consultants, can only succeed when they can convince different departments to align their incentives and priorities. Explore the diversity of organizational roles that impact CX, as well as tactics for building bridges with other departments and teams.

This course asks the question: What consistent underlying processes can we use to frame our investigations and make sense of insights and testing from an understanding of the way individuals operate, both solely and in groups?

Creative solutions for the future begin with thoughtful insights into the present.” In order to identify fuzzy targets for fuzzy challenges, practitioners must engage in immersive research to develop empathy with stakeholders. After analysis, synthesis is required to propose meaningful hypotheses based on evidence and perceptions into the researched people’s needs, wants and goals. With that, solutions can be prototyped and tested in an iterative process so that desirable, viable and feasible offerings can be uncovered. In this course, students explore the various methodologies employed in the human-centered design approach.

This course is a survey of all the relevant prototyping methods, techniques, and formats, as well as the spaces in which the kind of radical collaboration vital to human-centered business and innovation happens. On the one hand, we evaluate spaces for innovation from the team side; on the other hand, we look at it from the user side.

Behavioral design has quickly become a trendy concept for all sorts of organizations, from corporations and startups to NGOs and governments. Now that you have an understanding of the theoretical side of human behavior and topics like decision-making, heuristics and biases, we will go one step further by applying these principles to different innovation cases. In these first kick-off sessions, we will discuss the purpose of behavioral design and understand its true worth.

This practical course comprises a corporate client project in the first term, a social impact project in the second term and an entrepreneurial project in the third term. It is the integrative core of the program experience, combining all its creative, practical and strategic aspects. During the first term, students will practice executing each stage of the development of a real-world corporate client project, from investigation to ideation to implementation.

This course aims to help students develop their own presentation style in a safe space, incorporating vocal and physical techniques which will help them to confidently communicate their work to others. Self-awareness is an important element of the course, and students will practice guided self-reflection in between each session. Using methodologies and tools from professional theater, participants will enhance their improvisation skills, adapt best practices to a remote/hybrid context, and take part in performances and role-play scenarios which will prepare them for the demands of future workplaces.

These sessions will provide students with the fundamentals and support for their final projects (social impact), with special emphasis placed on UX, UI, usability and digital interaction.

Technology is changing the way customers and companies interact every day. In this fast-paced environment, early adoption of technology when tailoring or adding value to customers often draws the line between failure and success. Competitive advantage no longer comes through the whimsical use of technology but through how technology solves the main challenges that customers/individuals face providing a response to human behavior, motivations, and situations.

Embark on a discovery journey to learn new frameworks and tools, apply new skills to a project, practice communication and teamwork capabilities, and reflect on your leadership style. Understand the importance of team-building, collaborating, celebrating wins, delivering feedback, and understanding how to adapt.

Students will learn about—and practice—the fundamental elements of behavioral design. The course will begin with a focus on group discussion, debate and idea-sharing about some of the macro elements involved in behavioral design, such as its increase in popularity, ethical implications and sustainability considerations.

The creative process is the act of making new connections between old ideas, thereby recognizing relationships between concepts. In this course, we investigate various models of creativity, theoretical frameworks and personal styles and preferences. We also explore the process of creativity and the necessity of developing this process, as well as how to strengthen your "creative muscle".

Students will also engage in practical hands-on activities so that they become familiar with applying a behavioural lens to experience design, specifically to UX and UI. There will be group activities that put into practice the learnings of the course.

This course will enable you to facilitate workshops that engage different teams, such as business, product, tech and legal, to drive decision-making processes in business contexts.

Gamification can be defined as the use of game design, game elements and play for objectives beyond entertainment. In this course, students gain an understanding of how this can be applied to settings like business and social challenges in order to understand human behavior and motivation. By the end of the course, you’ll be able to:

• Analyze and propose improvements to an existing solution through the lens of gamification.
• Clearly define the objectives and behaviors to be achieved. • Apply a framework to better understand your players.
• Design a solution using gamification to engage and motivate the “players.”
• Prototype and play-test a solution using gamification.

Reflect on the basic principles of persuasive communication and how critical thinking can make us better communicators—as well as consumers of communication. Provide an overview and analysis of how values, identity, empathy and attitudes are deliberately influenced through communication, relying on both scientific and rhetorical perspectives to explore what persuasion is, how it works, and what role it can play in constructing and deciphering persuasive messages.

Design can guide businesses both transversally and vertically. In this course, you will focus on learning how to align human-centered investigation and solution proposals with business requirements through strategic design. You will also have the opportunity to learn to:

• Use this kind of research to question design strategies for specific organizations.
• Synthesize design across projects, regions, departments and stakeholders.
• Align insights, solutions and prototyping with various institutional stakeholders and local partners.
• Deliver value to customers in existing or proposed industries and work with different partners.

This practical course comprises a corporate client project in the first term, a social impact project in the second term and an entrepreneurial project in the third term. This is the integrative core of the program experience, combining all its creative, practical and strategic aspects. Over the third term, students will develop a comprehensive, human-centered innovation entrepreneurial project with the potential to become a commercial or social entrepreneurial offering. The creative and business sides of the project will be developed. This will be an in-depth, practical project, encompassing discovery, definition, development and delivery.

This course aims to help students develop their own presentation style in a safe space, incorporating vocal and physical techniques which will help them to confidently communicate their work to others. Self-awareness is an important element of the course, and students will practice guided self-reflection in between each session. Using methodologies and tools from professional theater, participants will enhance their improvisation skills, adapt best practices to a remote/hybrid context, and take part in performances and role-play scenarios which will prepare them for the demands of future workplaces.

This course brings together many other concepts from this master's program into one: quantiative analysis, qualitative analysis, design thinking, and data visualization to bring a product, or feature of a product, into the world. Since our much of world is driven by code, this course will involve a small amount of Python coding by all students (don't worry, you'll learn it!). Writing code will help you understand what it takes for technological innovation to happen.

Customer Experience (CX) is a business strategy focused on creating emotional engagement with customers and generating economic value for the company. As customer expectations for personalized experiences evolve, organizations invest heavily in enhancing CX to differentiate their brands, with those balancing customer expectations and financial targets achieving sustained growth..

This course will align business and customer strategies to balance value for both. It covers the relationship between financial statements and CX, CX metrics, and introduces CX Economics and ROI. Real-world cases will illustrate these concepts, including impacts on ROI for Employee Experience (EX) and Digital Experience (DX). Mastering these areas will help CX professionals optimize spending, investment, and income while delivering exceptional customer experiences.

Welcome to “Product Management & Ownership”, a comprehensive module designed to equip aspiring product managers and business professionals with the essential skills and knowledge required to excel in the dynamic field of product development and management. This module is meticulously crafted to provide a holistic understanding of the product lifecycle, from ideation to market launch, and beyond. This module is ideal for aspiring product managers, business analysts, entrepreneurs, and professionals looking to deepen their knowledge in product management and ownership. Join us to transform your understanding, enhance your skills, and become a leader in the field of product management.