Master In Customer Experience & Innovation
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LEAVE YOUR MARK IN AN EVOLVING SECTOR
To make an impact in a landscape that's inundated with endless marketing strategies, you need to develop a skill set that reflects the vital place Customer Experience now holds in modern business. The Master in Customer Experience & Innovation delivers those skills and more by building on the fundamental principles of human-centered design, business, innovation and technology.
The way brands and organizations connect and communicate with the consumer continues to change, with customers quick to look elsewhere if their experience isn't up to scratch. Seamless interactions on any platform and at any point in the customer journey, along with a responsive, personalized experience, are now the expected norm—only innovative, tech-savvy, strategically minded and forward-thinking professionals can deliver them. That's what the Master in Customer Experience & Innovation offers: the right skills, the right customer-centric focus and the right practical experiences for success in today's and tomorrow's dynamic CX ecosystem.
SKILLING FOR IMPACT
Thinking Skills
It's no longer enough merely to solve consumers’ problems. Now, you have to leave an impression that keeps them coming back to your business over others. Modules like Behavioral Design, Persuasion & Ethics and Adaptive Leadership will give you the skills and mindset to make impactful decisions inside and outside your organization.
BEHAVIORAL SKILLS
Making a lasting impact on the customer and potential employers requires a framework of skills and experience that can be applied transversally. Modules such as Lean, Agile, Scrum offer continuous improvement and laser-sharp customer focus that will prepare you to make your mark, while Gamification analyzes how to apply game and play elements to human behavior and business objectives in order to add value to the customer experience.
dIGITAL Skills
No customer experience journey occurs without digital interaction nowadays. Modules such as Trends in Technology for CX reflect that reality, examining emerging technology in the customer experience space and even considering how tech that has not yet been invented will disrupt the CX landscape.
Your Marketing, Communication & Sales Student Journey
- 1
Gain Foundation & Specialized skills
- 2
ADD-ON AN INDUSTRY CERTIFICATION
- 3
TRAVEL TO AN INTERNATIONAL LEARNING EXPERIENCE
- 4
GRADUATE AND START YOUR CAREER
- 5
TAKE ON AN OPTIONAL CAREER SECTOR TRACK
Innolabs
The program’s hands-on, transversal, skill-building Innolabs will allow you to work in areas like the creative process, adaptive leadership, prototyping, design thinking and insights.
Real-world approach
Every week, teams will have a combination of sessions in which the work conducted is publicly discussed to receive live feedback.
Real-world solutions
In this laboratory-type environment, you will complete corporate client, social impact, and entrepreneurial projects.
Real-world clients
Some of our corporate collaborators include Minsait-Indra and Fundación Tomillo, with presence from players at organizations like Telefónica, Opinno, Propelland, Ashoka, Grupo Vips and Starbucks.
International Experiences
Broaden your perspective on international business markets and Marketing, Communication & Sales career trends as part of optional international experiences: Global Immersion Week or Social Impact Week. Previous international experiences have taken our students to London and Ghana, as well as other destinations such as Amsterdam and South Africa.
Global Immersion Week
The MARCOM Global Immersion Week (GIW) allows students to network with companies, explore new cultures and gain new career insights. Our goal is to offer you a one-week international experience and show you firsthand the main career outcomes that you can find today within other relevant international business markets. Previous years’ agendas have included in-company visits to Google, Ipsos, Amazon, Diageo and the Financial Times, among others.
Social Impact Week
Our goal is to nurture the next generation of purpose-driven business professionals who possess a deep sense of responsibility to the planet and society. The Social Impact Week is a one-week trip in which you will visit local companies within the fields of marketing, communication & sales. There, you will develop a project for a client that is focused on Social Impact, Entrepreneurship and MARCOM. It is a perfect opportunity to network, gain global knowledge and have an impact on society.
DISCOVER THE STUDENT EXPERIENCE
Macarena's Experience
“The program has allowed us to understand customers, their emotions and their pain points.”
SAMUEL'S EXPERIENCE
“We get a lot of exposure to big companies and to group work preparing you 100% to work with teams from all over.”
Voices of Marketing
Your journey at IE University is a launchpad to global impact. In our Voices of Marketing series, discover the essential skills needed to succeed in today’s fast-paced world from alumni and marketing experts.
Frequently Asked Questions
WHAT IS THE STUDENT PROFILE OF THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION?
Our students come from a range of academic backgrounds, including business, social sciences, marketing and technology. 95% are international students, with 14 nationalities represented.
IS THERE ANY PREVIOUS KNOWLEDGE NEEDED TO STUDY FOR THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION?
We welcome students from a variety of academic and professional backgrounds. What’s important is that our students have ambitions to become the most in-demand designers, engineers and innovators for products and services around the world.
What are the key skills and knowledge areas that students will gain from this program?
The Master in Customer Experience & Innovation equips you with thinking skills, impact skills and digital skills. Modules like Behavioral Design, Persuasion & Ethics, and Adaptive Leadership give you the skills and mindset to make impactful decisions inside and outside your organization. Modules such as Lean, Agile and Scrum offer continuous improvement and customer focus, while Gamification analyzes how to apply game and play elements to human behavior and business objectives in order to add value to the customer experience. Modules such as Trends in Technology for CX enhance your all-important digital skills, examining emerging technology in the customer experience space and even considering how tech that has not yet been invented will disrupt the CX landscape.
ARE THERE ANY INTERNATIONAL EXPERIENCES IN THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION?
The Master in Customer Experience & Innovation gives you the opportunity to take part in two optional international experiences: Global Immersion Week or Social Impact Week. Previous international experiences have taken our students to London and Ghana, as well as other destinations such as Amsterdam and South Africa.
ARE THERE ANY PROJECTS WITH REAL COMPANIES IN THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION?
Thanks to our strong relationship with top industry professionals, such as Microsoft and Telefónica, you’ll have the opportunity to experience the real world of work in the classroom through challenges, consulting projects and multimedia simulations, applying your knowledge as you go.