Master in Digital Marketing
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DIGITAL MARKETING EXCELLENCE IN A HYPER-CONNECTED WORLD
In a landscape where digital expertise determines market success, the Master in Digital Marketing empowers you to stay ahead of the pace. This program equips you with a deep understanding of digital tools and platforms, essential for crafting personalized and effective marketing strategies. With a focus on major companies like Google, Facebook and Amazon and an eye towards emerging trends in social media and influencer marketing, this master's program is your gateway to becoming a digital marketing leader.
Over the course of 10 months, you will:
- Begin with the Common Core Period to build foundational skills alongside peers from related disciplines, focusing on creativity, analytics, sales, business strategy and digital marketing.
- Further elevate your expertise with optional certifications from recognized leaders such as Google and Salesforce, as well as the IE University Sustainability Certificate, which has been developed with valuable insights from IE Business School.
- Your learning extends beyond the classroom with opportunities like Global Immersion Week or Social Impact Week, providing valuable insights into the global digital market in global hubs such as London, Ghana, Amsterdam and South Africa.
- Conclude your educational journey with an optional three-month Career Sector Track. Here you can tailor your focus to areas such as Marketing and Tech or Marketing for Consumer Goods, Luxury and Fashion, preparing you for specific industry challenges and opportunities.
Embark on this transformative journey and define your path in the digital marketing world, ensuring you are prepared to lead and innovate in an ever-evolving market.
*The 2024-2025 intake starts on September 9th.
YOUR PROGRAM, PART OF THE STAGE EXPERIENCE
By studying a program in Marketing, Branding & Sales, you’ll be a part of something bigger than just your studies, something we call The Stage. All programs will benefit from The Stage experience, where students can collaborate and learn from each other. The Stage ensures that you not only create lifetime friendships and professional networks but will also have a well-rounded education that prepares you for the next stage: a successful career after graduation.
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WHO IS THE MASTER IN DIGITAL MARKETING FOR?
IT'S FOR INDIVIDUALS WHO...
...are committed to staying ahead of the curve. They are passionate about learning how digital tools and platforms work to improve marketing strategies and understand the important role of performance analytics in any successful digital marketing campaign.
ARE LOOKING FOR...
...a program that will guide them to master digital platforms and design integrated omnichannel marketing strategies, developing an in-demand and innovative skill set. After the program, students may work in roles such as digital consultant, content strategy manager, social media strategist, SEO/SEM specialist, digital media manager, account executive or customer analytics specialist.
KEY AREAS OF THE MASTER IN DIGITAL MARKETING
COMMON CORE PERIOD
STRATEGIC MARKETING
DIGITAL MARKETING TOOLS
PRACTICAL, HANDS-ON LABS
MANAGERIAL AND LEADERSHIP SKILLS
REASONS TO STUDY THE MASTER IN DIGITAL MARKETING
IE Business School molds students into future-forward and well-rounded professionals, using methodologies that put innovation and employability at the forefront.
- 01.
LEARNING AT THE SPEED OF THE DIGITAL ERA
In our experiential, hands-on learning environment, you’ll master digital platforms and channels, learn how to manage and maximize digital performance, and design integrated omnichannel marketing strategies fit for today’s dynamic digital world.
- 02.
LEARN FROM TOP DIGITAL MARKETING PROFESSIONALS
Our faculty includes a mix of specialists in marketing analytics and leading experts in digital marketing techniques and technology. You’ll benefit from a unique combination of accumulated academic knowledge, in-depth industry insights and real-world business know-how. And you’ll have the opportunity to gain valuable industry certifications such as Hubspot and BigML, as well as the Google Analytics IQ Certification.
- 03.
IMMERSE YOURSELF IN THE IE BUSINESS SCHOOL MARCOM NETWORK
The MARCOM network is a group of students who study Marketing, Communication & Sales Programs at IE University. As a part of this international community, you’ll have the opportunity to enhance your professional career through real projects with leading corporate partners, international experiences, optional certifications focused on widely-used digital tools, personalized guidance from IE Talent & Career services and skill-building Bootcamps with today’s top tech companies. These resources ensure that you will have a complete experience that will boost your career beyond the skills learned in the classroom.
- 04.
A FUTURE-PROOF CAREER CHOICE
Marketing is in continuous transformation. From tech companies to consumer goods and fashion, expertise in innovative digital marketing is in high demand. In fact, according to Forbes, 64% of recruiters report there is a shortage of skilled marketing professionals. That’s why our last report shows 100% of our graduates received a job offer within six months of graduation.
FLexibility in your Career Path
Choosing the right program for you can be difficult. We are here to guide you in your Marketing, Communication & Sales career journey from the start with the support of our Recruiting & Admissions team who will closely review your background, skills and future goals to ensure you choose the right program. All our full-time programs begin with a 2-month Common Core Period, designed to give you the key foundations to succeed in this career path.
However, if after starting the program and completing this Common Core Period you are interested in changing to another Marketing, Communication & Sales program, you may switch programs after having a meeting with the Academic Program Direction team to validate this change and understand how it may affect your future career. Please be aware that program changes are dependent on availability.
Student profiles
- by ACADEMIC BACKGROUND (%)BusinessEconomicsSocial SciencesHumanities
- by REGION (%)SpainNorth AmericaMiddle East & AfricaLatin AmericaEuropeAsia Pacific
- by INDUSTRY (%)Consumer Products & RetailBanking / Consulting / LogisticsMarketing / Media / TechnologyHealthcare / Pharma / BiotechnologyFashion & LuxuryEducation & NGOAutomotive & SportsOthers
- 70%Female
- 95%International Students
- 14nationalities represented in class
PROGRAM STRUCTURE OF THE MASTER IN DIGITAL MARKETING
- Description
- Preprogram
- COMMON CORE PERIODSEPTEMBER-OCTOBER
- TERMS
- Final Project
- BEYOND THE PROGRAM
The Master in Digital Marketing is taught by industry experts and designed to bring today’s digital marketing challenges to the classroom. The program will start with a Common Core Period in which you will study common courses alongside master’s students from our other Marketing, Communication & Sales programs. This period gives you the opportunity to network with like-minded game-changers, and to discover if this program is the perfect fit for your career goals. If you are interested in pivoting paths, there are options to do so, subject to a conversation with your advisor and availability.
Over three terms, you’ll gain insights and valuable skills in four key areas throughout the program:
*Please note that our program content is continually updated to remain in sync with market demands. Therefore, we advise you that the content is subject to change and it can be dependent on student demand.
University private degree
This is a University Private Degree from IE University*. More information on what earning a University Private Degree from IE University entails.
*IE University is a university officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (bachelor’s, master’s and PhD degrees), which are specifically regulated and accredited by the Spanish Ministry of Education, and University Private Degrees (master’s) that are specifically designed by the university toward the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE University. Both types of degrees are equally backed by the rigor and prestige of IE University.
Moreover, all our academic programs feature a period at the beginning during which students have the freedom to switch to another program that better suits their needs and ambitions.
A HOLISTIC JOURNEY TO THE NEXT BEST YOU
The Master in Digital Marketing imparts holistic skills in marketing strategy and implementation. Providing comprehensive and rigorous study of the latest theories and practical, hands-on experiences you’ll value throughout your career, the program is designed to make you the next best version of yourself, ready for immediate professional impact. We’ll challenge you to be a better leader, a better strategist, and a better manager and communicator in a program where we measure our success by yours.
YOUR CAREER
What does your dream career look like? The Master in Digital Marketing is a transformative process that helps you define your ultimate career ambitions and explore the best options to get you there. Incorporating the latest on emerging tech and integrated strategies with in-demand visualization, leadership and digital transformation skills, you’ll be prepared for professional success in any sector.
YOUR IMPACT
The new demands of digitalization in an already evolving marketing, communication and sales ecosystem require a well-honed set of cognitive, behavioral and digital skills. Companies are now looking for competent professionals who can bring about meaningful change, capable of harnessing the power of quantitative and qualitative research, social media, integrated marketing strategy and more. The Master in Digital Marketing is designed to equip you with an in-demand skill set for maximum impact.
YOUR PURPOSE
In today’s landscape, it’s no longer enough for businesses to be driven by the profit motive alone. The new world places a new set of responsibilities on business professionals, calling on you to leverage your skill set not just for professional advancement and to add value to your organization, but also to work toward a better future. A sense of purpose aligned with your ambitions will ensure your motivation for your entire career, and the Master in Digital Marketing will give you the tools and knowledge to help make the world a better place.
DUAL DEGREES
Customize your education based on your specific interests and passions through a dual degree that gives your career a multidisciplinary boost to spearhead change in the new world of work. The combination of this program with our Master in Management (if you have zero to two years of experience) or our International MBA (if you have three or more years of experience) will position you on the threshold of two exciting worlds, allowing you to acquire a broader skill set and competitive differentiation with a sharp focus. Select your dual degree based on your years of experience:
COMBINE IT WITH A MASTER IN MANAGEMENT
Suitable for 0-3 years of experience
COMBINE IT WITH AN INTERNATIONAL MBA
Suitable for more than 3 years of experience
MASTER IN DIGITAL MARKETING ACADEMIC DIRECTOR
MASTER IN DIGITAL MARKETING ACADEMIC DIRECTOR
With over 15 years of marketing expertise, Irma has led digital transformation and marketing initiatives at Accenture, British Airways/Iberia and now in Amadeus, driving significant business growth.
Currently, as an Academic Director and Professor at IE Business School in Madrid, she blends hands-on corporate experience with academic mentorship. Her passion lies in strategic marketing, digital transformation, and nurturing the next generation of marketers.
STUDENT SUCCESS STORIES
At IE Business School, one of our core goals is to blend expert teaching with practical learning, equipping students for real-world success. Our current students in the Master in Digital Marketing program are making remarkable strides in their careers, securing prestigious internships and positions at leading global companies.
Learn more about their journeys here:
Experience Madrid
Madrid is one of the most popular cities in Europe for Gen Z travelers and one of the most student-friendly cities in Spain. Offering an affordable public transport network, cool underground culture and fabulous nightlife, Spain’s capital is also home to international companies of stature, including Google, Microsoft and Apple, creating a myriad of opportunities for professional experience.
Madrid is in a league of its own and provides the perfect backdrop to round off a unique educational experience.
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Frequently Asked Questions
What is a Master in Digital Marketing?
The Master in Digital Marketing is a program that guides you to master digital platforms and design integrated omnichannel marketing strategies, developing an in-demand and innovative skill set.
What are the benefits of pursuing a Master in Digital Marketing?
The Master in Digital Marketing will help you develop and improve effective marketing strategies as well as conceive and implement digital marketing campaigns, essential in today’s world where customers expect personalized, seamless and reliable interactions with the brands and organizations they deal with.
WHAT COURSES ARE TYPICALLY INCLUDED IN A MASTER’S IN DIGITAL MARKETING?
A master’s program in digital marketing typically includes courses on digital business, strategic marketing, e-commerce tools, marketplaces and physical distribution channels, branding, pricing and revenue management, as well as skills such as teamwork and critical thinking.
WHAT SKILLS WILL I LEARN IN THE MASTER IN DIGITAL MARKETING?
In the Master in Digital Marketing at IE University, you’ll learn to master digital platforms and channels, manage and maximize digital performance, and design integrated omnichannel marketing strategies fit for today’s dynamic digital world.
What is the structure of the Master in Digital Marketing?
The 1st term of the Master in Digital Marketing lasts three months and will cover the foundational skills needed in today’s fast-paced industry, as well as the basics of customer-centric marketing, including the knowledge of today’s most-used technologies and data and communications tools. The 2nd term, also lasting three months, further develops the marketing foundations laid in the previous term. You’ll take a deep dive into the tools and techniques of tomorrow’s marketing world. In the 3rd term, which lasts four months, you’ll learn to utilize a range of tools and techniques to stay up to date with the intriguing world of digital marketing. This culminates in the final project, where you’ll develop a marketing plan for a real company, based on a real-world case.
HOW LONG DOES IT TAKE TO COMPLETE THE MASTER IN DIGITAL MARKETING?
The Master in Digital Marketing is a full-time, in-person program lasting ten months. You'll be studying in Madrid's bustling business hub.