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    Master in Digital Marketing

    Lead the digital era
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    • Master In Digital Marketing
    duration10 months
    languageEnglish
    locationMadrid
    intakeSeptember*
    Mode of StudyFull-time
    FormatIn-person
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    FOCUS YOUR CAREER ON DIGITAL

    The Master in Digital Marketing puts your career first, with four main modules providing a current and global overview of the sector: Digital Marketing Tools, Strategic Marketing, Managerial and Leadership Skills and Practical Hands-On Labs. On top of the specialization tracks, the program provides the option to earn additional certifications, participate in immersive overseas trips and take advantage of a three-month Career Sector Track, placing your career at the core in every aspect.

    Consumers today interact with brands and organizations on multiple channels and at multiple touchpoints, but expect their experience to be personalized, seamless and easy. By acquiring the tools, knowledge and experience to conceive, implement and manage cohesive and engaging omnichannel campaigns, you’ll find doors opening to you in any sector of the industry.

    The program is curated to reflect your unique ambitions, strengths and passions. We start by helping you define the now, empowering you to better understand yourself and your ideal career path. Then, we’ll guide you to make choices that align with your goals and skills, delivering a personalized, interconnected and practical educational experience that will bring you one step closer to your career goals.

    WANT TO KNOW MORE?

    ACHIEVE YOUR CAREER AMBITIONS…

    At IE Business School, our focus is on your success. We help you define what you want, where you see yourself going and what you need to get there. Then we move forward, providing you with the skills, knowledge and experiences required to achieve those ambitions. The Master in Digital Marketing provides the cutting-edge tech expertise, critical leadership skills and complete strategic sector overview you need. This is a program curated to take you to the next best you.

    Learn on the Front Line | IE
    Gain a Digital Skill Set | IE

    ...BY SEEING THE WHOLE PICTURE

    Successful strategies in marketing and communication require holistic thinking, an appreciation of the insights you can glean from what your research is telling you, the creative vision to produce messages that engage, and the tech know-how to deliver at the right time, in the right place, to the right person. The program’s comprehensive approach to the skills, tech, tools and strategies will give you the global vision of the sector you need to achieve your purpose.

    CAREER SECTOR TRACKS

    After completing your program, you’ll be able to join an additional optional term to specialize in two of the most relevant industries for the Marketing, Communication & Sales pathway. During the Career Sector Track period from September to December, you will enjoy a career-driven curriculum with several practical consulting projects, in-company visits, project-based learning and additional networking opportunities for your job recruitment process. The Career Sector Track will have an additional cost. You can either enroll before joining IE University or while you are doing your master’s degree, up to the deadline that will be communicated by the academic team. We will have limited slots assigned for these two tracks, so the sooner you apply, the better.

    • MARCOM for Tech companies:

      Discover how the main tech brands have achieved success and growth over the past 10 years and learn their best practices in branding, marketing and sales. Uncover the latest customer experience trends in the tech world and become a top global player in the industry.

    • MARCOM for Consumer Goods, Luxury and Fashion:

      Unlock the knowledge to increase sales and engage with customers worldwide by learning from top executives at today’s most relevant brands. Discover industry secrets behind the main e-commerce and experiential marketing strategies and learn how these brands are staying competitive, relevant and sustainable over time with the latest digital marketing tools.

    MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS

    • Logo of IE University consisting of a stylized abbreviation 'ie' next to the full name 'IE UNIVERSITY' in blue color on a black background.

      AI for Business Certificate

      Read more  >

    • SUSTAINABILITY CERTIFICATE

      Read more  >

    • IE-SALESFORCE CERTIFICATE

      Read more  >

    Where do our alumni work?

    • BY INDUSTRY (%)
      Consulting
      Consumer, Luxury & Retail
      Financial Services
      Industrial
      International Development & Social Impact
      Marketing & Communications
      Technology
    • BY POSITION (%)
      Consulting Roles
      Marketing Roles
      Operations Roles
      Sales Roles
      Strategy Roles
    • BY REGION (%)
      Benelux
      Germany, Austria & Switzerland
      Europe (Rest)
      Latin America
      Middle East & Africa
      North America
      Spain
      United Kingdom

    Here are some positions our students can achieve after the program:

    • PRODUCT MANAGER

    • CUSTOMER RELATIONSHIP MANAGER (CRM)

    • DIGITAL CONSULTANT

    • DIGITAL MARKETING ANALYST

    • AUDIENCE SPECIALIST

    • DIGITAL MEDIA MANAGER

    • BRAND MANAGER

    • CONTENT STRATEGY MANAGER

    • PERFORMANCE MARKETING MANAGER

    • MARKETING MANAGER
    • CUSTOMER ANALYTICS SPECIALIST
    • SEO/SEM SPECIALIST
    Talent and Career highlights

    Talent and Career highlights

    A comprehensive training for visionary marketers in the digital sphere, our program hones the ability to harness data analytics and optimize customer engagement. That’s why our graduates are innovating at the top ranks of business, working for companies such as KPMG, Bulgari and McCann.

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    OUR ALUMNI TAKING THE NEXT STEP IN THEIR CAREERS

    Explore our blogs and take a closer look at how the Master in Digital Marketing can help students to take the next step in their career.

    IE TALENT & CAREERS

    IE Talent & Careers is the best partner for the professional development of all our current and former students at IE University.

    The services we offer are available to all of them throughout their journey. We have 30 IE University offices worldwide that help our students connect with local companies and alumni. On the one hand, we seek to help students take full advantage of their professional opportunities, providing them with personalized advice and development tools that allow them to manage and achieve their professional goals. On the other, we provide recruitment solutions for companies and institutions with access to the profiles of over 70,000 IE University professionals worldwide.

    Some of the services we offer both online and offline include:

    • One-on-one career advice
    • Sector-specific drop-in sessions
    • Guides, toolkits and resources available on our IE Career Portal
    • On-campus career workshops
    • Online career webinars
    • Annual distribution of CV books to executive search firms
    • Networking events worldwide
    • Worldwide panels with executive consultants
    • Lifelong access to our job bank
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    IE TALENT & CAREERS BLOG

    Don’t miss out. Start reading insightful career-related content, success stories, news features, on- and off-campus reviews, photo galleries and more.

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    Top Employers of the Master in Digital Marketing Alumni

    loreal logo | IE
    Master in Digital Marketing & Analytics
    Carrefour
    ALDO
    Thomson Reuters
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    MARCOM Speaker Series | IE Business School

    MARCOM SPEAKER SERIES

    Once a month, students will have the chance to hear from top speakers from different companies in the marketing, communication and sales industry. In the past, speakers have represented such leading companies as Kantar, McKinsey & Company, Interbrand and Fjord, to name a few.

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    MARKETING, COMMUNICATION & SALES: WHAT COULD YOUR FUTURE LOOK LIKE?

    Frequently Asked Questions

    • Graduates of the Master in Digital Marketing go on to work in a variety of sectors and industries. Our alumni have landed roles with top companies including Volkswagen, HP, Carrefour and Shiseido.

    • Alumni of the Master in Digital Marketing can expect to work in roles such as digital marketing analyst, performance marketing manager, SEO/SEM specialist and many more.

    • You’ll have ongoing support and advice from our IE Talent & Careers team, who can help you in your job search both during the program and after graduation. You'll have lifelong access to our job bank and to careers advice and networking events. You’ll be able to gain valuable industry certifications, including our tailor-made Sustainability Certificate and the AI for Business certificate. We also offer certifications through our partnerships with Salesforce and Google Analytics. There's an additional three-month Career Sector Track on completion of the program, where you have the choice to focus on Marketing and Tech or Marketing for Consumer Goods, Luxury and Fashion.