Master in Digital Marketing

We all have a responsibility to the planet—none more so than the next generation of digital marketing visionaries coming out of IE Business School. We'll show you how to make sustainability a rich vein of thought that runs through everything you do. Better practices in marketing can be a force for good in the world, improving lives and protecting the environment. That's why Sustainable Business is one of the cornerstones of our program. As part of your studies, we'll ground you in the key concepts that make Sustainable Business a reality, including the energy transition, regenerative business and how to incorporate sustainability into every area of an organization.

The Master in Digital Marketing brings an entrepreneurial mindset to the task of tackling enduring social problems through our Social Entrepreneurship approach. Using advanced marketing skills for the wider good by harnessing your creativity and digital know-how is a key part of maximizing your own personal and professional potential. Graduates of the program thrive under the pressure of a challenging campaign brief or a complex cultural context; we'll help you use your skills, knowledge and experience to amplify the benefit you bring to the world around you.

At IE Business School, we believe people matter just as much as results. We call this Working Well. An inclusive workplace that prioritizes employee well-being is no longer an optional extra—it's key to creating an environment where people can thrive. No business can ignore the proven benefits in productivity, employee engagement and retention that high standards of well-being, diversity and equity bring to the organization. The Master in Digital Marketing, through its Diversity, Equity and Inclusion module and other courses such as Managing High-Performing Teams, delivers the people skills that matter.

As of 2022, we are a carbon neutral Business School.