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Master in Digital Marketing

Lead the digital era
duration10 months
languageEnglish
locationMadrid
intakeSeptember*
Mode of StudyFull-time
FormatIn-person

DIGITAL INFLUENCE FOR A POSITIVE IMPACT

The digital ecosystem can be a powerful force for good, and the Master in Digital Marketing will help you find the tools and strategies to unleash its almost limitless impact. We’ll help you hone your own purpose to provide not just the direction and motivation for the entire course of your career path, but the understanding of the ethical and security implications of the power you will wield in digital marketing, and the means to protect people from invasion of privacy and unethical use of their data.   

The next best you will forge a career that provides the best possible online experience for consumers, adds value to the security of your own organization and uses the power and influence of digital channels for positive impact. In the end, you'll be working to solve significant societal challenges through your storytelling skills, aligning positive messaging with strategic business imperatives.

WANT TO KNOW MORE?

EMPOWER, GUIDE AND LEAD WITH PURPOSE

  • Planet

    We all have a responsibility to the planet—none more so than the next generation of digital marketing visionaries coming out of IE Business School. We'll show you how to make sustainability a rich vein of thought that runs through everything you do. Better practices in marketing can be a force for good in the world, improving lives and protecting the environment. That's why Sustainable Business is one of the cornerstones of our program. As part of your studies, we'll ground you in the key concepts that make Sustainable Business a reality, including the energy transition, regenerative business and how to incorporate sustainability into every area of an organization.

  • Society

    The Master in Digital Marketing brings an entrepreneurial mindset to the task of tackling enduring social problems through our Social Entrepreneurship approach. Using advanced marketing skills for the wider good by harnessing your creativity and digital know-how is a key part of maximizing your own personal and professional potential. Graduates of the program thrive under the pressure of a challenging campaign brief or a complex cultural context; we'll help you use your skills, knowledge and experience to amplify the benefit you bring to the world around you.

  • People

    At IE Business School, we believe people matter just as much as results. We call this Working Well. An inclusive workplace that prioritizes employee well-being is no longer an optional extra—it's key to creating an environment where people can thrive. No business can ignore the proven benefits in productivity, employee engagement and retention that high standards of well-being, diversity and equity bring to the organization. The Master in Digital Marketing, through its Diversity, Equity and Inclusion module and other courses such as Managing High-Performing Teams, delivers the people skills that matter.

    As of 2022, we are a carbon neutral Business School.

Discover the Social Impact Week

During Social Impact Week, immerse yourself in projects that drive social change, learning essential skills from industry experts and alumni. This is your chance to contribute meaningfully to society and prepare for success in today’s dynamic world.

IE PURPOSE ACCELERATOR IN ACTION

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SUSTAINABILITY AT IE University​

Net Zero carbon emissions

We were just ranked #2 worldwide in Carbon Footprint by the Financial Times for our efforts to reduce our carbon footprint. In fact, as of 2022, we are a carbon-neutral business school.

  • 12712
    teaching hours of sustainability content
    in the 2021 academic year​
  • 23%
    of courses related to sustainability​
  • 500
    events with a focus on sustainability ​
  • +350
    student-led activities​
    with a focus on sustainability
  • 98%
    reduction in paper usage
  • 10026
    reduction in water consumption
    in 2021–2022 vs. 2020–2021​

EXPLORE OUR COMMUNITY'S PURPOSE

Frequently Asked Questions

  • The digital ecosystem can be a powerful force for good. We’ll help you hone your own purpose to provide not just the direction and motivation for the entire course of your career path, but the understanding of the ethical and security implications of the power you will wield in digital marketing, and the means to protect people from invasion of privacy and unethical use of their data. You’ll be working to solve significant societal challenges through your storytelling skills, aligning positive messaging with strategic business imperatives.