Master in Market Research & Consumer Behavior
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MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR ADMISSIONS & FEES
The IE Admissions Department has a rigorous selection process. We seek motivated, creative and high-potential candidates who stand out for their academic and/or professional achievements, as well as interpersonal skills. We take a holistic approach when evaluating each candidate in order to bring in the most talented people into our international classrooms.
Tuition
37,000€*
*Conditions:
- Tuition is reviewed on a yearly basis and therefore subject to change.
- Special Conditions for IE Alumni. Please contact your admissions advisor for more information.
- To become an IE University student, all IE Community members should make a one-off contribution to the IE Foundation. This is a single payment of €1,200 to be made during the enrollment process.
PAYMENT PLAN
We understand that you’re making a significant investment and we believe that maximizing the availability of payment plan options is important to making your Master in Market Research & Consumer Behavior affordable.
Kindly note that plans with more than three consecutive installments will be charged 400€ for the administrative service it involves.
For further information, please contact the Admissions Department.
Our payment plans offer the following benefits:
The ability to pay your tuition fees in up to six consecutive installments
They can be used in conjunction with your financial aid award shall you receive a scholarship
Our payment plans are interest-free and there are no pre-approval requirements or credit checks
MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR APPLICATION PROCESS
Step 1: Online Application form
Candidates must complete the sections that appear in the online application form. Additionally, they must provide the required documents and essential information as follows:
STEP 2: Online Assessment
Once you have submitted your online application and paid the application fee, you will receive a link to answer three live questions, two in video format and one in written format. This way, our admissions team will be able to meet you virtually and evaluate your capacity to respond in real time.
STEP 4: Personal Interview
You will have a personal interview (face-to-face or online) with a manager of the Admissions Team.
STEP 5: Admissions Committee Final Decision
After the interview, your entire application will be evaluated holistically by our Admissions Committee. This is the last step of your application and it will take roughly one to two weeks for the Admissions Committee to get back to you with a final decision. Admissions are valid for the intake you apply to and the following one.
NEED TO TAKE THE IEGAT?
Learn all you need to know about the IE Global Admissions Test.
ADMISSION TIPS
FINANCIAL AID
We offer customized, merit-based aid and loan programs to make sure financial issues don't impede the success of outstanding students.
Student services
Our team is here to support you with immigration and relocation processes, such as housing, health care, bank accounts, resources for partners and information about life in Madrid, so that you can focus on studying and enjoying the IE experience.
The IE Foundation is working hard to make education accessible to all. As part of your enrollment, we ask that you make a one-time donation to help expand its efforts. Your contribution will have a lasting impact.
Frequently asked questions
Review our FAQ responses to better understand everything related to our Admission Processes.
HOW DO I START THE APPLICATION PROCESS FOR MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR?
To start your application, simply submit the application form via our website.
What are the steps of the Admissions Process
1. Fill out the online application form: Candidates should complete the sections that appear in the online application form and upload the required documents. You can access the online application form.
2. Online assessment: Once you have submitted the online application and paid the application fee, you will receive a link to the online assessment, known as the Kira Assessment Kira. This allows the admissions team to get a sense of your personality and potential before proceeding to a possible interview. Completing the assessment is simple—you will be given 3 questions to answer in a set amount of time. One of your responses will be written, and two will be recorded via video. The whole process should only take 20 to 30 minutes to complete.
3. Entrance exam*: Candidates are required to take either the GMAT, GRE, or IE Global Admissions Test ieGAT.
4. Personal Interview: Once you have completed the previous steps, the Admissions Committee will review your application and determine whether to advance you to the final interview phase. The interview will allow us to get to know you better, and further assess certain qualities, such as your personality, capacity for critical thinking, method of self-expression and other communication skills. Our objective is to gauge your potential as a part of IE University, developing a mutually beneficial relationship both personally and academically. This interview can be either face-to-face or via video conference.
5. Final Committee Decision: Once you have completed the application form, submitted the required documentation, and attended the personal interview, your application is reviewed by the University’s Admissions Committee. This is the last step of your application and it will take roughly 1-3 weeks for the Admissions Committee to get back to you with a final decision via e-mail. The first step to apply is to complete and submit the application form. You will need to register with your personal email on our platform and create a password so you can access it as many times as you need.Can I send my application even if I do not have all the requested documents with me at the moment?
Yes, once we receive your application, we will review the documentation you have submitted and inform you about the remaining items needed for your application.
WHEN IS THE APPLICATION DEADLINE FOR THE MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR?
We operate on a rolling admissions basis so you can submit your application at any time. However, due to the large number of applications we receive, we recommend sending in your application early.
HOW LONG DOES THE ADMISSION PROCESS FOR THE MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR TAKE?
Once you've submitted all your documents and attended your interview, our Final Decision Committee will inform you of their decision within 1–3 weeks.
WHAT ARE THE MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR DEGREE REQUIREMENTS?
Aside from a passion for market research and consumer behavior, there are no formal requirements for this program. We start with a Common Core Period to make sure you fill in any gaps before diving into the study plan.
To study the Master in Market Research & Consumer Behavior, you have to complete either the IE Global Admissions test, the GRE or the GMAT.