Master in Market Research & Consumer Behavior

To start your application, simply submit the application form via our website.

1. Fill out the online application form: Candidates should complete the sections that appear in the online application form and upload the required documents. You can access the online application form.
2. Online assessment: Once you have submitted the online application and paid the application fee, you will receive a link to the online assessment, known as the Kira Assessment Kira. This allows the admissions team to get a sense of your personality and potential before proceeding to a possible interview. Completing the assessment is simple—you will be given 3 questions to answer in a set amount of time. One of your responses will be written, and two will be recorded via video. The whole process should only take 20 to 30 minutes to complete.
3. Entrance exam*: Candidates are required to take either the GMAT, GRE, or IE Global Admissions Test ieGAT.
4. Personal Interview: Once you have completed the previous steps, the Admissions Committee will review your application and determine whether to advance you to the final interview phase. The interview will allow us to get to know you better, and further assess certain qualities, such as your personality, capacity for critical thinking, method of self-expression and other communication skills. Our objective is to gauge your potential as a part of IE University, developing a mutually beneficial relationship both personally and academically. This interview can be either face-to-face or via video conference.
5. Final Committee Decision: Once you have completed the application form, submitted the required documentation, and attended the personal interview, your application is reviewed by the University’s Admissions Committee. This is the last step of your application and it will take roughly 1-3 weeks for the Admissions Committee to get back to you with a final decision via e-mail. The first step to apply is to complete and submit the application form. You will need to register with your personal email on our platform and create a password so you can access it as many times as you need.

Yes, once we receive your application, we will review the documentation you have submitted and inform you about the remaining items needed for your application.

We operate on a rolling admissions basis so you can submit your application at any time. However, due to the large number of applications we receive, we recommend sending in your application early. 

Once you've submitted all your documents and attended your interview, our Final Decision Committee will inform you of their decision within 1–3 weeks.