This course delves into the realm of visual communication, emphasizing the importance of constructing compelling visual compositions and presentations. Students will explore how elements such as type, image, color, and space combine to create effective visual systems. Learning objectives include presenting information effectively, conveying emotion to target audiences through visual elements, selecting visual assets aligned with creative briefs, and constructing adaptable visual systems for various communication channels.

This course blends lectures and practical exercises to deepen understanding of Strategic Marketing and Branding. Lectures introduce key concepts with real-world examples, while exercises offer hands-on application. Students learn to develop effective strategies by leveraging analytical skills and market insights, covering brand definition, management, models, dilemmas, and the branding process. Emphasizing integration with business strategy, the course addresses the 5 C's, STP process, and 4 P's of marketing.

This workshop introduces the concept of well-being and its significance in thriving personally and contributing positively to communities. Students will develop skills for a better life and invest in becoming their best selves, focusing on presence, curiosity, and reflection to align with core values. Emphasis is placed on fostering a safe environment for open dialogue and exploration of well-being practices. Key objectives include introducing core values of well-being, increasing awareness of the mind-body-soul connection, fostering a healthy self-perception, motivating personalized action plans, and cultivating an authentic culture of well-being.

This course equips graduate students with advanced communication skills for professional and personal success. Covering persuasive storytelling, participants learn to effectively convey ideas, engage stakeholders, and inspire action through public speaking. Key objectives include clear communication, storytelling mastery, non-verbal enhancement, audience tailoring, active listening, stakeholder confidence, and personal growth reflection.

The internet landscape is evolving rapidly with various social media platforms, reshaping brand-consumer interactions. This course explores the dynamic social media ecosystem, stressing the importance of grasping social dynamics and technology. Through case studies and practical experience, students learn social business strategies, tools, and key performance indicators driving web 2.0 evolution. The goal is to equip students to create and execute comprehensive social media strategies, emphasizing understanding social consumer principles and best practices. By the course's end, students comprehend the business impact of social media, develop strategic plans, and define realistic objectives and indicators for their strategies.

Project management is essential in modern organizations, covering various activities like product development, technology implementation, marketing, and mergers. Two main methodologies, classic and agile, offer distinct approaches, each with strengths and limitations. This workshop offers hands-on experience in project planning and control, stressing the importance of adapting managerial approaches to the project type. Participants will learn agile Scrum methodology and classic techniques including work breakdown structures, Gantt charts, resource management, budgeting, and progress monitoring. By understanding the pros and cons of both methodologies, managers can effectively select the most suitable practices for different project scenarios.

This course focuses on customer experience within human-centered design and design thinking frameworks, prioritizing empathy and positive interactions. Participants learn to understand customer needs, create journey maps, gather feedback, and design initiatives from the customer's perspective. Key topics include emotional connection, customer-centric culture, and measuring experience metrics.

Marketing and Communication Managers play a critical role within companies' Leadership Teams, particularly in today's rapidly evolving business landscape. They are integral to financial viability plans, as their departments shape the marketing mix to enhance customer loyalty, drive sales, and optimize costs. Moreover, they assist in minimizing risks and informing strategic decisions. To effectively contribute, Marketing and Communication Managers must grasp key financial concepts and develop financial acumen. This understanding enables them to generate value in their recommendations, aligning consumer perspectives with company objectives and operations.

This course explores identity, exclusion, and inclusion in everyday society, emphasizing their importance in business for employee recruitment, engagement, and retention, as well as for overall profitability. While diversity and inclusion are often used interchangeably, the workshop highlights their distinctions and impact on individuals and organizations. Participants will learn practical strategies and skills to implement diversity and inclusion initiatives effectively. By the course's end, students should grasp the differences between diversity, equity, and inclusion, understand their significance in personal and professional spheres, and be able to apply authentic diversity and inclusion strategies.

This highly interactive workshop emphasizes problem-driven thinking as essential for success across various ventures, including startups, corporations, and social enterprises. Participants engage in action-oriented, hands-on activities, fostering idea exchange, reflection, and experiential learning. By the workshop's end, attendees will recognize the entrepreneurial mindset, understand the role of value and creativity in opportunity identification, and leverage entrepreneurship to create sustainable and social impact.

This class covers market research fundamentals and consumer behavior concepts essential for insight practitioners. It explores qualitative, quantitative, and neuromarketing methods, alongside insights into decision-making processes and behavioral economics. Emphasizing data-driven insights, students learn to identify market information, understand key consumer demographics, and develop strategies for business growth.

Negotiations are akin to theater productions, where understanding the characters, scripts, and behind-the-scenes dynamics is crucial for success. Transactional Emotional Intelligence (TEI) sessions aim to equip participants with the interpersonal skills needed to navigate negotiations effectively, fostering positive outcomes and satisfaction for all parties involved. The course covers various negotiation concepts, including collaborative and competitive approaches, empowering students to confidently tackle complex negotiations using the tools learned throughout the sessions.

This workshop addresses the shift towards more horizontal and team-centric organizational structures, emphasizing the importance of high-performance teams in today's workplace. Participants will gain awareness of their own preferences and practice strategies for building and sustaining successful teams. The focus is on cultivating a collective mindset and implementing self-healing strategies to address common dysfunctions. Key objectives include understanding the benefits of teamwork for decision-making and problem-solving, learning principles of group dynamics and management techniques, and developing people skills to navigate challenges within work teams.

This course explores the complexities of cross-cultural communication in today's interconnected world. While physical travel has become routine, effective communication across borders remains challenging. Using real-life examples from global business hubs like Mumbai, Tokyo, and New York, the course unpacks the diverse elements of culture. Participants will learn theoretical concepts and engage in hands-on exercises to develop intercultural competence. Key objectives include identifying implicit communication norms, understanding cultural specificity, decoding different cultural contexts, and fostering empathy to bridge communication gaps.

This course equips students with essential theoretical and practical skills for Business Development & Sales in Marketing and Communication. It enhances strategic thinking and business acumen, preparing students for post-master's success. Students gain skills for global business development, explore decision-making psychology, and learn effective relationship-building strategies. Additionally, the course covers sales methodologies, customer journey impact, sales technology, and key analytics.

This course will introduce students to the world of visual storytelling for effective communication in a business context. Visuals are the language of the 21st century. Today, individuals, institutions and corporations communicate, think and represent reality largely through visual content. With the advent of digital media and new mobile technologies, the role of visuals in our lives is changing and increasing like never before. The traditional boundaries between media are becoming blurred, and the visual communication marketplace is evolving at an incredible pace. Mastering the visual language and developing the ability to read and write with images and sounds have become essential skills, because images powerfully inform, inspire and persuade. Through stories, we transform information into something meaningful and compelling to our audiences, engaging them and building deep relationships.

This course introduces students to the fundamental issues that arise from the intersection of business and society and that challenge corporations and businesses today, such as unfair globalization, the exploitation of workers in developing countries, environmental degradation, and corporations’ ethical conduct. Special emphasis will be placed on the role of corporate communication and its relation to corporate social responsibility (CSR) and creating shared value (CSV) in terms of achieving or maintaining corporate legitimacy and reputation among various stakeholders. We will use case studies, as well as professional and academic texts, to explore these topics and develop a comprehensive understanding of CSR and CSV communications for dialogue and stakeholder engagement.

In the course Content Marketing: Engaging Digital Communities, students will learn how to create a content strategy for any given marketing plan, considering different audience typologies, the platforms available, and goals targeted.

First-class communication managers know how to both detect and deal with the most complex communication issues. This course provides an overview of research methods, including survey design, focus groups, interviewing and net ethnography, as well as how these methods can be used in corporate communication situations. In addition, it addresses key questions such as how to plan and initiate research within large-scale organizations, and how to choose key areas to assess. Research intelligence understanding teaches students how to manage global digital issues in corporate communication in the 21st century. One of the key elements of marketing revolves around consumer behavior, their attitudes and their way of thinking. In order to drive business growth, professionals need to uncover and leverage insights on what consumers think, how they act, and what they do. Only then can companies find new ways into the consumer mind, developing strategies to persuade and connect with them.

This course is focused on how to achieve consumer-driven business growth. It combines elements of consumer behavior, market research, and applications into brand strategy and communications. For this curriculum, previous knowledge on strategic consumer insights and market research as applied to business growth is desirable, but not compulsory.

In this course, students acquire the skills needed to build effective communication and measurement plans, including the abilities to:

• Conduct robust analyses for planning communication and measurement (i.e. SWOT analysis, pest analysis, public mapping, etc.)
• Define and implement a communication strategy.
• Write valid key messages for communication campaigns.
• Develop a complete measurement plan.

This course addresses the complexity of modern media buying, teaching you to integrate online and offline media for effective omnichannel messaging while optimizing reach and ad spending. You will learn about audience profiling and segmentation, paid media planning, and various media channels, including TV, radio, print, digital networks, display and programmatic advertising, SEM, paid social media, and platforms like YouTube, streaming, podcasting, video gaming, and affiliation.

Additionally, the course explores the transformation of traditional media planning due to social media and influencer marketing. You will gain insights into owned and earned media, covering digital product and web design, inbound marketing, CRM and marketing automation, social media management, user-generated content, brand advocacy, brand communities, and influencer marketing.

Knowing how to extract insights from data and how to persuade people using data will give you an advantage regardless of your profession. This course will help you develop essential analytical skills to manipulate and summarize data, look for meaningful insights using the latest point-and-click visualization tools, and use these insights to support your ideas, proposals, and decisions. In this course, you will be exposed to numerous real world examples of how data is being used in your chosen area of interest.

This is not a hardcore statistics or quantitative course. This is a course designed to give you a set of essential data insights tools that you can use to your advantage in your career.

Dealing with clients is anything but easy, especially for professionals providing communications solutions to corporations. This course prepares students to successfully take on client communication. Through lectures and presentations that incorporate relevant, real-world examples, students will learn key communication consulting concepts, tools, and frameworks. Students will apply these concepts in practical case studies that complement the lectures, gaining the skills and techniques necessary to become a consultant. By the end of the course, they will be able to demonstrate proficiency in facilitating training exercises, evaluating consulting and training activities, and identifying their strengths and weaknesses.

This course provides a comprehensive exploration of loyalty programmes, their strategic importance in marketing, and their role in building and maintaining customer relationships. Through a blend of theoretical understanding and practical application, students will learn how to design, implement, and measure effective loyalty programmes across various industries.

This master course is designed to lead the students into the fascinating world of how companies and institutions communicate, both internally and externally, and how they relate to the media on a day-to-day basis. In present day societies the media is ubiquitous. Knowing how to communicate effectively and navigate safely in relation to the different kinds of media is therefore of the utmost importance. Companies and institutions need to invest heavily in the whole process of communication, from the planning of communication strategies to the crafting of messages and the actual communication situation, in press releases, press conferences, interviews, or their own media productions. During the course, we will combine lectures by the professor, discussions on various topics according to the book "Managing Media Relations", case studies and the preparation of plans and other working documents for efficient Media Relations within an organization such as a Media Relations Annual Plan. The second part, which takes place over two whole days, is a more practical, hands-on Media Training. It is designed to give the students a firm understanding of how to go through the process of crafting a message and presenting it in different situations in front of a camera. For this part of the course, the class will be divided into two, manageable groups for all the students to getthe most of the exercises.

The course aims to train participants in the concepts and applications of customer experience by considering it in against the context of the framework of human-centered design, the methodology of design thinking, and the processes, tools, mindsets, and outputs which they may use in internal transformation and in new business model innovation, from conceptualization to detail. We understand and transmit the importance of placing people (user/stakeholder/customer) at the center of new opportunity development, and embrace the culture of empathy, synthesis, and prototyping, in order to add to the consideration of offering development and market orientation a recognition of the importance of providing an emotionally positive experience to customers. A key focus of this course will be getting tangible, convincing experience with how significant quantitative data can be unlocked only by synthesizing with rich qualitative data as well as our own experience in understanding human nature.