Master in Strategic Marketing & Communication

The first step to applying is to complete and submit the application form. You will need to register with your personal email on our platform and create a password so you can access it as many times as you need.

1. Fill out the online application form: Candidates should complete the sections that appear in the online application form and upload the required documents. You can access the online application form.
2. Online assessment: Once you have submitted the online application and paid the application fee, you will receive a link to the online assessment, known as the Kira Assessment Kira. This allows the admissions team to get a sense of your personality and potential before proceeding to a possible interview. Completing the assessment is simple—you will be given 3 questions to answer in a set amount of time. One of your responses will be written, and two will be recorded via video. The whole process should only take 20 to 30 minutes to complete.
3. Entrance exam*: Candidates are required to take either the GMAT, GRE, or IE Global Admissions Test ieGAT.
4. Personal Interview: Once you have completed the previous steps, the Admissions Committee will review your application and determine whether to advance you to the final interview phase. The interview will allow us to get to know you better, and further assess certain qualities, such as your personality, capacity for critical thinking, method of self-expression and other communication skills. Our objective is to gauge your potential as a part of IE University, developing a mutually beneficial relationship both personally and academically. This interview can be either face-to-face or via video conference.
5. Final Committee Decision: Once you have completed the application form, submitted the required documentation, and attended the personal interview, your application is reviewed by the University’s Admissions Committee. This is the last step of your application and it will take roughly 1-3 weeks for the Admissions Committee to get back to you with a final decision via e-mail. The first step to apply is to complete and submit the application form. You will need to register with your personal email on our platform and create a password so you can access it as many times as you need.

Yes, once we receive your application, we will review the documentation you have submitted and inform you about the remaining items needed for your application.

No, there is no deadline because we have a rolling admissions process, which means that you can apply at any time of the year. However, due to the large number of applications we receive, we encourage you to submit your application as soon as possible. Keep in mind that a student visa time issue may vary from country to country, for more information please visit Student Services. 

The various stages of our admissions process are aimed at identifying those areas of your academic and personal profile that make you unique and making sure that you fit in with our educational model. On average, the admissions process can take between 4-6 weeks but it will always depend on each specific case. Places in our master programs are limited and are awarded on a first-come, first-served basis by strict order of admission date.

The Master in Strategic Marketing & Communication requires a passion and determination for driving business success. As part of the application process, students will have to take either the IE Global Admissions test, the GRE or the GMAT. Aside from that, there are no formal requirements.