Master in Strategic Marketing & Communication
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HARNESS VERSATILE SKILLS TO CREATE POWERFUL MARKETING STRATEGIES
The Master in Strategic Marketing & Communication has been designed around making your career a success. Covering five key areas of skills and knowledge for professionals in the sector, the program gives you not just the understanding and techniques you’ll need, but the practical experience to stand out to future employers.
Encompassing everything from business foundations and branding to corporate ID, internal comms and change management, the program will equip you with the skills to speak effectively and impactfully with internal stakeholders. Add that to strategic and integrated marketing courses, storytelling and partnership management and you also have external stakeholders covered. You’ll learn how to monitor KPIs and report on the effectiveness of your campaigns, too.
You’ll not only gain the skills needed for a successful career, but we’ll also help you make choices that align your skills, goals and career ambitions, delivering a transformational experience that brings you to the next best you.
GAIN THE DIVERSE SKILLS YOU NEED…
At IE Business School, our focus is on your success. We examine what you want, where you see yourself going and what you need to get there, and set about providing the skills, knowledge and experiences required to forge the career you envision. The Master in Strategic Marketing & Communication provides the all-round marketing expertise, digital savvy and storytelling instincts that will get you where you want to go. This is curated guidance, imparted by sector experts.
…TO GRAB ATTENTION AND HOLD IT
With so many messages out there, particularly in the digital sphere, engaging with consumers and getting them to stop on your page, to click on your banner, to hear what you have to say, is critical to business success. This program empowers you to influence people, analyze the success of your strategies and be the professional that marketing and communications organizations need desperately.
CAREER SECTOR TRACK
After completing your program, you will be able to join an additional optional term to specialize in two of the most relevant industries for the Marketing, Communication & Sales pathway. During this period from September to December, you’ll enjoy a career-driven curriculum with several practical consulting projects, in-company visits, project-based learning and additional networking opportunities for your job recruitment process. The Career Sector Track will have an additional cost. You can either enroll before joining IE University or while you are doing your master’s degree, up to the deadline that will be communicated by the academic team. We will have limited slots assigned for these two periods, so the sooner you apply, the better.
MARCOM for Tech companies:
Discover how the main tech brands have achieved success and growth over the past ten years and learn their best practices in branding, marketing and sales. Uncover the latest Customer Experience trends in the tech world and become a top Marketing, Communication & Sales global player.
MARCOM for Consumer Goods, Luxury and Fashion:
Unlock the knowledge to increase sales and engage with customers worldwide by learning from top executives at today’s most relevant brands. Discover industry secrets behind the main e-commerce and experiential marketing strategies and learn how these brands are staying competitive, relevant and sustainable over time with the latest digital marketing tools.
MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS
IE DIGITAL ANALYTICS CERTIFICATE: GA4
Read more >AI for Business Certificate
Read more >SUSTAINABILITY CERTIFICATE
Read more >IE-SALESFORCE CERTIFICATE
Read more >
COMPANIES THAT COLLABORATE WITH THE PROGRAM
At IE University, we believe the best way to learn is through practical, hands-on methodologies. Thanks to our strong relationship with top industry professionals, you have the opportunity to experience the real world of work in the classroom through challenges, consulting projects and multimedia simulations, applying their knowledge as you go. Here are some of the partner companies collaborating with the program:
HERE ARE SOME POSITIONS OUR STUDENTS CAN ACHIEVE AFTER THE PROGRAM:
- BRAND MANAGER
MEDIA BUYER
CRISIS COMMUNICATION & REPUTATION MANAGER
- NEW MEDIA STRATEGIST
- COMMUNICATION DIRECTOR
- CSR & SOCIAL IMPACT MANAGER
- ISSUES, CRISIS AND STAKEHOLDER MANAGER
- STRATEGIC SPONSORING AND PARTNERSHIP MANAGER
- GLOBAL REPUTATION MANAGER
- RISK AND CRISIS COMMUNICATIONS MANAGER
- DIRECTOR OF CORPORATE AFFAIRS
- HEAD OF PUBLIC RELATIONS & MEDIA RELATIONS
COMMUNICATION SPECIALIST
CORPORATE COMMUNICATION CONSULTANT
ACCOUNT MANAGER
BRAND ACTIVATION SPECIALIST
- BRAND PROTECTION CONSULTANT
- CHIEF COMMUNICATIONS CONSULTANT
CUSTOMER MARKETING
DIGITAL CONSULTANT
DIGITAL MARKETING ANALYST
WHERE DO OUR ALUMNI WORK?
- By industry (%)Consumer, Luxury & RetailIndustrialInternational Development + Social ImpactLegal ServicesMedia/EntertainmentTechnology
- By position (%)Marketing RolesOperations RolesOtherSales RolesStrategy Roles
- By region (%)BeneluxEuropeLATAMMEANorth AmericaSpain
Talent and Career highlights
For major corporations, brand reputation has never been more important than it is now. By incorporating the latest industry trends and cultivating a dynamic business mindset, our program trains communications professionals that organizations want to put their faith in.
OUR ALUMNI TAKING THE NEXT STEP IN THEIR CAREERS
Explore our blogs and take a closer look at how the Master in Strategic Marketing and Communication can help students to take the next step in their career.
IE TALENT & CAREERS
IE Talent & Careers is the best partner for the professional development of all our current and former students at IE University.
The services we offer are available to all of them throughout their journey. On one hand, we seek to help students take full advantage of their professional opportunities, equipping them with impactful advising, learning resources and development tools that allow them to manage and achieve their professional goals. On the other, we provide recruitment solutions for companies and institutions with access to the profiles of over 70,000 IE University professionals worldwide.
Some of the services we offer both online and offline include:
- One-on-one career advising
- Sector-specific drop-in sessions
- Guides, toolkits and resources available on our IE Career Portal
- On-campus career workshops
- Online career webinars
- Annual distribution of CV books to executive search firms
- Networking events worldwide
- Worldwide panels with executive consultants
- Lifelong access to our job bank
DISCOVER MORE ABOUT TALENT & CAREERS.
IE Talent & Careers is the best partner for the professional development of all our current and former students at IE.
TOP EMPLOYERS OF MASTER IN STRATEGIC MARKETING & COMMUNICATION ALUMNI
MARCOM SPEAKER SERIES
Once a month, students will have the chance to hear from top speakers from different companies in the Marketing, Communication & Sales (MARCOM) industry. In the past, speakers have represented companies such as Kantar, McKinsey, Interbrand and Fjord, to name a few.
MARKETING, COMMUNICATION & SALES: WHAT COULD YOUR FUTURE LOOK LIKE?
FREQUENTLY ASKED QUESTIONS
TOP EMPLOYERS OF MASTER IN STRATEGIC MARKETING & COMMUNICATION ALUMNI
Roles open to you with a Master in Strategic Marketing & Communication include the following: brand manager, crisis communication and reputation manager, communication director, CSR and social impact manager, new media strategist, and risk and crisis manager.
WHAT JOBS CAN I GET WITH THE MASTER IN MARKETING & COMMUNICATION?
A Master in Strategic Marketing & Communication opens doors to a number of careers. Our alumni work for top companies such as Amazon, CNN, Nike, and HP.
WHAT DOES A MARKETER DO?
A marketer, or marketing officer, is responsible for developing and implementing marketing strategies to promote a company’s products and services to customers. Their duties include producing and editing marketing content, tracking the reach of campaigns and conducting market research with customers.
WHY SHOULD I STUDY THE MASTER IN STRATEGIC MARKETING & COMMUNICATION?
Strategic marketing will give you an edge over candidates with pure marketing degrees, as you'll have a broader outlook on the whole decision-making process. You'll also be able to drive business growth thanks to the insights the Master in Strategic Marketing & Communication offers. The program gives you a holistic view of the whole marketing and communication sector and trains you in essential business knowledge.
WHAT CAREER SERVICES AND EXPERIENCES ARE AVAILABLE IN THE MASTER IN STRATEGIC MARKETING & COMMUNICATION?
You’ll have ongoing support and advice from our IE Talent & Careers team, who can help you in your job search both during the program and after graduation. You'll have lifelong access to our job bank and to careers advice and networking events. You’ll be able to gain valuable industry certifications, including our tailor-made Sustainability Certificate, as well as access to the AI for Business certificate. We also offer certifications through our partnerships with Salesforce and Google Analytics. There's an additional three-month Career Track period on completion of the program, where you have the choice to focus on Marketing and Tech or Marketing for Consumer Goods, Luxury and Fashion.