Modern business is built on a foundation of digital technologies and data—and innovations that these enable. Roles in this area focus on formulating enterprise-, business-, and product-level tech strategies that drive innovation and improved performance. It’s also about leading the successful implementation of these strategies via digital transformation projects. Specialists in this domain are tasked with crafting strategies at enterprise, business, and product levels to spur innovation and elevate performance. Digital strategists and transformers work both inside of companies in technology and innovation units, as well as in general and specialized consulting firms.

This career area involves roles focused on the use of data as a strategic asset to drive business decision-making, value creation and competitive advantage. Occupations within this sphere are dedicated to constructing and executing a robust data strategy, anchoring the foundation of informed business judgments and insight generation. It´s about formulating data strategy as well as leading projects to implement data tools and produce data-driven business insights. Professionals in this area work across the value chain of a company, from its supply chain through to its digital sales and marketing operations.

This Career Area is the engine room of digital advancement, blending technical expertise with managerial acumen to navigate the fast-paced evolution of technology. This sphere involves identifying emerging technologies, assessing their potential impact, and managing their integration into business models to fuel innovation. Spacialists, consultants & managers in this space are responsible for fostering an environment that encourages creativity and the incubation of new ideas while ensuring these innovations align with the broader business objectives. They act as the bridge between technological potential and business reality, ensuring that investments in tech yield tangible benefits and solidify the organization’s position at the forefront of innovation.

This Career Area is pivotal in the digital era, focusing on optimizing processes through the integration of digital technologies. It is key to enhancing agility, visibility, and efficiency within the supply chain, front and back-office operations. Professionals in this field implement systems like IoT, AI, and blockchain to revolutionize inventory management, procurement, and logistics. Their expertise leads to the creation of smarter, more responsive supply chains that can adapt to changes in demand and minimize disruptions. By digitalizing operations, they contribute to a seamless flow of information and materials, driving operational excellence and customer satisfaction.