During this Dual Degree, you’ll learn from real pioneers in market research and master the management and analytical techniques needed to jumpstart your career in this evolving and exciting industry.

In the booming digital age, traditional business models are no longer compatible with the needs of the 21st century customer. For this reason, companies from startups to large corporations are looking for consumer experts who can interpret the needs of the modern customer. These marketing professionals must master the complexity of data analytics and behavior insights, and match this with a deep understanding of the wider business context. Only those with data-driven perspectives can respond to this changing field, and make an impact in the marketplace.

This Dual Degree program responds to that need by guiding students on their journey to become the next generation of innovative experts, capable of driving businesses forward through market research and customer insights. By studying this unique yet highly complementary combination, students will not only sharpen their management skill set and broaden their perspectives, but will also learn to analyze, interpret and activate the voice of the consumer to drive innovation.

After less than two years, students will graduate with two world-class degrees and an impressive network of colleagues and experts from around the world. IE University’s unparalleled resources and faculty ensures that all students will profit from this cutting-edge program, and leave the program fully prepared to face any challenge in today’s world.

*The duration of the dual degree varies depending on the intake selected

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Camila Abad
Program Specialist
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WHO IS THIS PROGRAM FOR

FOR INDIVIDUALS WHO ARE…
ready to dive into the consumer’s mind and drive business decisions through customer insights.
LOOKING FOR…
a career-focused international program that teaches students to anticipate consumers’ desires.
TO BECOME…
the next generation of marketing experts, capable of driving change in any organization.

FIND OUT MORE ABOUT THIS DUAL DEGREE

This Dual Degree is a combination of the two following programs. Explore their websites for more details.

OFFICIAL DEGREE

The International MBA is an official degree program. Students must fulfill the following requirements to be able to request the issuance of the Official University Degree upon completion of the Master Program. If educational prerequisites are not provided and/or if the requirements are not met on time, the student will not be able to request the official university degree as issued by the Spanish government. In this case, the studies will not be official under Spanish educational regulations.

UNIVERSITY PRIVATE DEGREE

The Master in Market Research & Consumer Behavior is a University Private Degree from IE Universidad*, and taught in IE Business School. More information on what earning a University Private Degree from IE Universidad entails.

*IE Universidad is a University officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (Bachelor’s, Master’s and PhD degrees), which are specifically regulated and accredited by Spanish Ministry of Education and University Private Degrees (Master), that are specifically designed by the University towards the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE. Both types of degrees are equally backed by the rigor and prestige of IE University.

UNSURE IF THIS IS THE RIGHT PROGRAM TO HELP YOU ON YOUR PROFESSIONAL JOURNEY?

At IE University, we have carefully streamlined related subject areas to create unique paths featuring similar programs. Guided by these paths, you can take control and discover the right program for you. Explore these 2 areas to find the specific program that fits with your career goals.