OVERVIEW
In the Digital Marketing program at IE, we empower you with the skills needed to thrive in today's ever-changing digital landscape. It's not just about theory; we believe in hands-on learning. You'll dive into projects, simulations, and real-world examples, ensuring you not only understand digital marketing but can put it into action.
What sets us apart is our strong focus on practical growth strategies. We'll explore customer acquisition, retention, and engagement, uncovering the keys to sustainable business expansion. Through interactive sessions and strategic exercises, you'll create custom-tailored marketing plans suited perfectly to your business. It doesn't matter if you're a seasoned marketer or just starting out; our program offers a comprehensive roadmap for taking your business to the next level. Come join us and let's harness the power of digital marketing to drive your business forward!
This program aims to provide participants with a comprehensive understanding of the digital marketing ecosystem, emphasizing its integral role in crafting effective marketing strategies for businesses. The program will explore the pivotal elements of digital marketing and how they converge to drive business success in modern businesses. Since the tools and platforms evolve at a fast speed in the digital marketing landscape we will focus on the essential elements that have remained a constant for the last two decades
By the end of this program, students will be able to:
1. Craft a digital marketing strategy (including tactics, tools, and KPIs) for a business based on analysis of the competition to determine positioning
2. Plan the implementation of the different working parts of a digital strategy implementation and establish the metrics to measure its success (website to promotion to analytics)
DATE
March 5th - April 2nd, 2025
SCHEDULE
5 - 6 hours of study per week
- HORACIO CABRERAProgram Advisor
REQUEST INFORMATION
If you need further information about the program, please contact us.
WHY THIS PROGRAM?
- 01.
Reach your customers better
Learn about reaching potential customers wherever they are in the buying journey.
- 02.
Strategic targeting
Learn to use the right digital marketing tactics and content for your customer´s needs.
- 03.
Grow your business
Implement markting tactics that will improve your bottom line.
- 04.
Demonstrate marketing success
Discover how to measure what works - and improve where needed.
ALL YOU CAN LEARN PACK
Build your learning journey for success.
Your opportunity to grow and gain a vision of the latest trends and technologies is here! Thanks to the All You Can Learn Pack, you’ll get access to the portfolio of new IE University Online short programs.
Scenario 1
Total paid: 1.165€
First program: Full Price 1.165€
Scenario 2
Total paid: 2.330€
- First program: Full Price 1.165€
- All you can learn pack: Full price 1.165€
Conditions that apply to purchase the All You Can Learn Pack:
1) You can purchase the All You Can Learn Pack only once you have paid for the first program, or by purchasing them simultaneously (first course + pack).
2) The All You Can Learn Pack costs €2,330 (meaning the price of two programs of €1,165).
3) You will be eligible for the following 12 programs. You may select any of them, and in any order:
- Generative AI
- Digital Marketing
- Digital Sales
- Disruptive Thinking
- Customer centricity
- UX Strategy
- Innovation Management
- Digital Business Models
- Business Tech Strategy & Management
- Operations & Supply Chain
- Leadership Growth Program
- Programa de crecimiento del liderazgo
4) You can purchase the All You Can Learn Pack up to three months after completion of the first program.
5) From the time of purchase of the All You Can Learn Pack, you have one year to take any of the 12 online programs in IE University’s established intakes.
6) You must enroll in one program at a time, and always up to one week before the program in question starts.
7) You must pass the program you’re enrolled in, in order to enroll in your next chosen program.
8) Commitment is important when you purchase the All You Can Learn Pack. Therefore, if at any time you do not pass any of the programs in which you’re enrolled, you will lose the right both to continue enjoying the pack, and to take future programs as part of the price.
9) IE University has the right, for academic reasons or force majeure, to delay or suspend any program intake.
SPECIAL CONDITIONS
ALUMNI
As an IE alumni you are part of our community, and we want to support your passion for Lifelong Learning. Therefore, all IE alumni receive 25%* off tuition fees for all Executive Education programs.
*Alumni from Intensive Programs (less than a week duration), Summer Schools or High Impact Online Programs will receive 15% off.
Neither scholarship is compatible with other deductions.
CORPORATE
At IE, we are committed to encouraging companies to enroll teams of their employees. We believe this allows them to explore new perspectives together and speak a shared language of change.
Companies that sign a Corporate Agreement are eligible for a 15% off the tuition fee for Executive Education programs for group of employees. Additional services and support may also be available for a Corporate Partner Agreement. Neither scholarship is compatible with other deductions.