Compliance Matters #14 | Daniel Truran: Strategist and Expert in Ethical Leadership & Sustainability | Podcast IE University & Elecnor
In this fourteenth episode, we take a closer look at the role of ethical leadership in building sustainable businesses with Daniel Truran, strategist, motivational speaker, and General Director of ebbf – Ethical Business Building the Future. We explore his career and his work in promoting ethical business practices, as well as his experience as a B Corp ambassador in Europe.
Our host, Enrique Aznar, Director of the IE-Elecnor Knowledge Hub on Ethical Business, speaks with Daniel about the importance of aligning values and purpose in business. Daniel shares practical examples and reflects on how ethical leadership can inspire teams, strengthen communities, and guide companies toward a more sustainable future.
Daniel Truran highlights: “A leader who lives by their values and integrates them into corporate culture is not only successful but also inspires their team to reach their full potential.” The episode discusses success stories like Patagonia and Ferrer, demonstrating that sustainability and ethics are not just possible but essential for business growth.
The conversation also explores how emerging technologies—such as artificial intelligence and blockchain—are shaping transparency and sustainability. Daniel emphasizes that when used effectively, these tools can be a “Ferrari” for businesses, enabling them to move fast and with purpose in an increasingly competitive market.
Additionally, the discussion covers the role of regulation in fostering ethical corporate cultures and how initiatives like B Corp certification are changing the way companies measure their social and environmental impact. Daniel underscores: “Being ethical doesn’t mean being perfect—it’s about committing to continuous improvement and value creation.”
Finally, Daniel reflects on his journey in ethical business and shares his insights on the transformative power of conscious leadership and impact-driven networks.
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Compliance Matters: We care about a sustainable future.
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