The purpose of this book is to allow students to acquire the core business skills, principles and tools to thrive in the competitive market. It is crucial to thoroughly comprehend how a firm is structured and governed and how its main functional areas work, in order to be aware of the role managers should play at each level. Therefore, being able to understand the inner workings of a firm is an essential requirement for every manager who wishes to achieve efficient and profitable business ventures. 

Successful business management requires a complete and thorough understanding of every aspect of the business world. From being able to apply decision-making skills properly to handle the finances of an organization, effective managers must be familiar with the fundaments of operating a business in order to achieve company growth and expansion, as well as long term success.