Study.com is an online learning platform that makes education affordable, effective and engaging with short, fun video lessons created by subject matter experts.

Promotional video announcing Spotify streaming through the Uber app.

GoPro instagram post of professional paralympic skiier, Trevor Kennison.

Google Analytics promotional video.

“Shopping online is meant to be easy. Find out where your customers are ‘checking out’ with Google Analytics”.

Promotional video of a “No Touch” Handwash System.

Promotional video of Herbal Essences’ shampoo.

Interview with Phillip Kotler where he explains his perceptios about Marketing 1.0, 2.0, and 3.0, the modern redefinition of marketing mix, the interaction between Logistics, Trade and Marketing, and, ultimately, what is Marketing from a strategic perspective within organizations.

Promotional video of the HOG 2014 Festival.

Tesco’s homeplus subway virtual store.

Advert for Coca-Cola.

Promotional video of Apple iPad Air.

Advert for AXE’s deodorant.

Toyota “Mas Que Un Auto” Award-Winning Campaign.

Video of Big Bang Theory, episode 19, season 7.

Harley Davidson “Live by it” commercial.

Five easy ways to build customer loyalty.

Motivational video.

What is Brand Personality?

Short description of the ethnographic process.

How do focus groups work? Where do they come from? In this video, Hector Lanz explains the main features of focus groups and how do they work.

Netfilx Research Areas: Recommendation Algorithms.

Sophisticated computers can guess when a female shopper is pregnant.

In this video, you will be provided with the big picture of qualitative research, as well as fundamental concepts that will be necessary to determine whether qualitative methods are suitable for your project study.

In this video, Dr. Leslie Curry explains six modules covering the key topics in qualitative research, including  the definition of qualitative research as well as the most common methodology, in-depth interviews and focus groups.

In this video, Dr. Leslie Curry explains six modules covering the key topics in qualitative research, including the definition of qualitative research as well as the most common methodology, in-depth interviews and focus groups.

This video shows the development of a focus group discussion.

SurveyMonkey is a cloud-based survey tool that helps users create, send and analyze surveys.

The purpose of the US VALS™ survey is to identify the VALS type of the person taking the survey. To find out about a person’s product ownership, media preferences, hobbies, additional demographics, or attitudes (for example, about global warming), the questions in the VALS survey integrate into larger questionnaires that ask about these topics. 

Qualtric XM is a software that provides the necessary tools to ask the right questions, listen to what people needs and respond with the right actions.

In this video, Kevin Lane Keller, one of the worlds most respected marketing authorities, presents his 3 interlinked models for strategic brand planning to:

1. Establish a unique brand positioning.

2. Create intense and actively loyal relationships with your customers.

3. Better understand the financial impact of marketing expenditure and investment.

Simon Sinek explains how to use the Golden Circle model to truly differentiate your brand’s value proposition when most fail.

The Journal of Contemporary Marketing Science is published in association with the Chinese Marketing Association of Universities. It aims to reflect cutting-edge and creative marketing research development in a contemporary global landscape.

The Journal of Philantropy and Marketing aims to continue to be the ‘go to’ journal for academics and practitioners working within non-profit and voluntary sector marketing, disseminate and help shape ideas and techniques that are tested in a rigorous way, provoke and challenge approaches to the interface between marketing and philanthropy and widen the scope of the journal in order to publish papers that reflect the very best contemporary practice in the marketing of philanthropy.

International Press is a service provided by the IE Library which gives access to the leading international and national newspapers.

IE Insights is IE University’s thought leadership publication for sharing knowledge on a variety of topics – from global affairs and business & finance to sustainability, the humanities, and the future of education, technology, and innovation.