The world is constantly rebranding itself. In a changing and increasingly interconnected society, the traditional business methodology is becoming obsolete, and new tools and strategies are transforming the way consumers and brands interact with each other. In this fast-changing context, Marketing must be defined as the core of every venture. It should not be conceived as a mere mean to approach the customer, but as an essential technique for organizations and corporations to achieve a successful customer relationship.

What lies at the heart of Marketing is a “secret sauce” called value proposition. It is key for any Marketer to understand that the Marketing Strategy is the entry point to ensure an excellent execution of a Marketing Plan through the product, price, distribution channels and communication/promotional activities. Defining the correct strategy will allow Marketers to understand customer’s motivations and needs, analyze and research the markets, trends, challenges or new opportunities, segment and target markets and build the most optimal brand positioning.

The second part of the IE MK Liquid Pages focuses on setting the Marketing Mix in motion. The application of the appropriate marketing tools for each situation and putting Marketing to work towards the goals of the organizations is the essence of this section.