MARKETING DEPARTMENT HEAD

The three years he spent working as marketing manager for the Basketball Section at Real Madrid, Europe’s most successful football club, had a profound effect on Eduardo Fernández-Cantelli’s thinking as a marketing professor and teacher of the Sports Marketing Elective at IE. Those were years during which the club was going through a dramatic brand expansion. “Real Madrid is (and expected to be) a pioneer”, he says. “Apart from Manchester United…

COORDINATOR AND PROFESSOR OF MARKETING FUNDAMENTALS

Dushinka Karani is passionate about Marketing. She has been developing Marketing Strategies and implementing initiatives for more than 20 years. She is an expert in the fields of Marketing & Communications, Digital Marketing, Innovation, Sales and Trade Marketing, having worked as Marketing Director, Sales Director, Innovation Director for FMCG multinational and local companies and now works as Global Marketing Director at FundingBox, European leading distributor of funds for Deep Tech Startups…

COORDINATOR AND PROFESSOR OF MARKETING MANAGEMENT

Alvaro Navarro earned his Bachelor in Economics cum laude from the University of Rochester, in New York, U.S.A., and his Executive MBA from the IE Business School in Madrid. He is the founder and Managing Director of Chiefs, S.L., a chain of online and off-line fashion stores. He is also the founder of Otraguerra, S. L., which under the brand Mata-Mua runs a chain of telephony and technology stores. For 14 years he was…

ADJUNCT PROFESSOR, MARKETING

Professor Martin Moreno has over 20 years of international experience in marketing, with emphasis on product development, communications, retail, consumer behavior and loyalty. Marta has held management positions at Kimberly-Clark (US and UK), Tupperware Europe (Belgium), Sara Lee International (Belgium) and Carrefour (Spain). She graduated in Economics and Business Administration at ICADE and has a Master’s in Business Administration from Thunderbird Graduate School of Management, Arizona. Currently, she is a PhD…

ASSISTANT PROFESSOR, MARKETING

Yegyu Han is an Assistant Professor of Marketing at IE Business School. Her research draws on psychological principles and associated experimental methods to study various aspects of consumer behavior. Her portfolio of research projects includes work in two major topics of interest. First, Yegyu addresses how consumers form relationships with smart agents (e.g., Amazon’s Echo, Google Assistant) that are becoming increasingly common in consumer households. Specifically, she examines how factors such…

ADJUNCT PROFESSOR, MARKETING

César Moreno Pascual has more than 25 years of business experience running his own Legal advice by telephone and Internet Company for 8 years, managing areas and being in the steering committee of several companies in the Financial and Insurance sector and Entertainment. He also developed industrial and consulting projects in several countries as Egypt or Portugal. Currently, he teaches at IE university and other universities and is a business consultant…

ADJUNCT PROFESSOR, MARKETING

Fernando Soria has an extensive professional career working for almost 30 years in a multinational company such 3M in areas of Sales, Marketing, Strategy and Communication. He has hold positions at national and European level in different markets like Consumer, Office supplies, Pharmacy and DIY. Currently he is independent Consultant, Business Angel, and professor in different Universities. He is currently studying the influences of social networks on purchasing decisions. He loves…

ADJUNCT PROFESSOR, MARKETING

Pablo José Contreras has an extensive professional and academic background. He holds a degree in Market Research and a Degree in Business Administration from Barcelona University, as well as an Executive MBA from ESADE Barcelona. He has been a professor since 2005 in different universities and business schoools, such as IE University, ISEBA Business School, School of Business Administration (EAE) and Center for Financial Studies – UDIMA, teaching Marketing, Sales, Strategy…

ADJUNCT PROFESSOR, MARKETING

Pierre is a multicultural operations and entrepreneurial executive with extensive  experience in digital, content and retail worlds, coupled to a strong  consumer marketing analytical thinking background in leading fmcg. Passionate and innovative partner with proven record to grow brands and implement new business strategies, delivering results and transforming organizations. Expert in setting and implementing omnichannel strategies, maximizing new business channels opportunities. Proven ability to drive and impact at strategic and tactical…

ADJUNCT PROFESSOR, MARKETING

César Martín de Bernardo, with more than 20-year experience in the management of marketing campaigns, has worked in multinational companies for top-level brands, Antena 3tv, Dia%, Serena Communication, while pursuing his true passion: teaching for undergraduate and graduate programs, pre-experience and executive programs. He has delivered lectures about Digital Marketing, Commercial Communication, Commercial Management,  Marketing Plan, etc., in IE, ESIC, Real Madrid Business School, Universidad Europea and Universidad del Valle de México.

ADJUNCT PROFESSOR, MARKETING

Carlos Martín holds a wide experience in Marketing, Digital and Sales Strategy working in top companies. After finishing his double Bachelor in Business Administration and Law in 2009, he has developed his career in top multinational FMCG companies, such as Procter & Gamble and Mahou San Miguel, for more than 11 years. In 2016 he started the IE Executive MBA, and once finished, in 2017, he was awarded with the best student award…

ADJUNCT PROFESSOR, MARKETING

The career of Professor Antonio González, PhD., is marked by 15 years of continuous improvement and differentiation, from Sales Field Representative for various B2B companies to his present position as international marketer. Along the way, he has worked covering different areas of the sales and marketing process, which range from cold calling to complex selling, KAM, marketing and sales planning, market research, project management for new offerings, and development and implementation…

ADJUNCT PROFESSOR, MARKETING

Professor Pedro Moreno de los Ríos has extensive experience as a digital business executive in B2B and B2C environments, specializing in sales and marketing, business development, omnichannel strategies, inbound marketing, SEM, SEO, e-commerce, CRO and more. He has worked in large multinationals and consulting firms, as well as startups. He is also a Ph.D. researcher at Universidad de Alcalá.

ADJUNCT PROFESSOR, MARKETING

Ramón holds wide experience in Marketing, Strategy & Innovation, working in top companies and strategic consulting firms. After finishing his Bachelor of Economics, he worked and developed his career in Marketing in top multinational companies for 12 years (Unilever and Kraft/Mondelez). He is strongly passionate about Marketing and Branding and after his long-term experience in big companies, he decided to continue growing in the consulting firm BMC Strategic Innovation. He held the role…

ADJUNCT PROFESSOR, MARKETING

Emilio is Professional Senior with 17 years of experience in Marketing, Trade Marketing and Sales in international FMCG/Pharma Companies. He is very versatile profile, recognised leadership capabilities, drive for results, excellent communication and influencing skills. Creative, innovative, passionate about driving change. Loves people interaction, coaching and development. Additionally, he is Professor at IE University and Instituto Europeo di Design, and advisor at IE University.

ADJUNCT PROFESSOR, MARKETING

Carlos is a business manager with a wide experience in Marketing and Digital. He has worked as Marketing Manager for Telefónica and Electrolux and as Chief Marketing Officer for IESE. Additionally, he is an expert in Digital Products development and customer marketing. He started teaching in 2011 by chance, and now it is a must in his live. Carlos has worked as Adjunct Professor for several universities and business schools.

ADJUNCT PROFESSOR, MARKETING

D. Scott Borden has a Ph.D in Philosophy by the University of Exeter. He has an extensive academic background, as he has worked in several academic institutions. He was Director of Marketing at Haven Banks Outdoor Education Center in Exeter College, as well as Adjunct Lecturer & Researcher in Business Management & Social Marketing at the University of Exete, where he applied conventional marketing techniques to segment, understand, target and change behavior among individuals for a social goal. 

ADJUNCT PROFESSOR, MARKETING

Elisa Solinas is a Ph.D. student of Marketing specializing in consumer behavior reasearch at the University of Southern California Marshall School of Business. She has a Master of Science at the Università Bocconi in Milan, where she also worked as a research assistant. She has also worked as a sales management assistant at Blimey.