Responsible for TENDAM´s Corporate Area including, among others, institutional activities and corporate projects, social responsibility and communication. He is also TENDAM´s adviser in investee companies and subsidiaries.
He is the president and interlocutor of the European Branded Clothing Alliance, an association that incorporates the main global textile distribution brands, before the Commission and the European Parliament. He is also a member of the Board of Directors and Chairman of the RSC Commission of ANGED, the Spanish National Association of Large Distribution Companies. In addition, he is a Member of the Board of Directors of the Leading Brands of Spain Forum, a public-private entity that promotes the development and internationalization of the major Spanish brands, and a member of the Strategy Committee.
Ignacio Sierra is a lawyer, Executive MBA from IE Business School and Financial Analyst. He is a professor and regular collaborator in Universities and Business Schools in the areas of Strategy, Internationalization, M & A, Financial Communication and Fashion and CSR.