Professor Juan Luis is a specialist in social marketing, management and administration of non-profit institutions. Before joining IE Business School, he was a professor of Communication at the University of Navarra. He has taught in Executive MBA programs at IE. He has been visiting professor at the Universidad de los Andes and the School of Business and Economics at the College of Charleston.
Juan Luis has written various books and numerous articles on marketing and social action published in the Journal of Philosophy of Management, Business Strategy Review, Business Horizons, Journal of Economics ICE Ministry of Economy, Harvard Deusto Business Review among others.
