Professor Pedro Moreno de los Ríos has extensive experience as a digital business executive in B2B and B2C environments, specializing in sales and marketing, business development, omnichannel strategies, inbound marketing, SEM, SEO, e-commerce, CRO, CLV and NPS, customer journey management and more. He has worked in large multinationals and consulting firms, as well as startups. He is also a Ph.D. researcher at Universidad de Alcalá. Professor Pedro Moreno holds several Academic Excellence Awards (2015, 2016, 2017, 2018, 2019).
