Xavi Escales is speaker of retail at IE. He is the Founding Partner of AlwaysPeopleFirst, a consultancy firm specialized in Employee Experience. Xavi is the former Country Manager of Asics for Spain and Portugal where he worked during 12 years. He is also an Startup mentor and Key Note Speaker. Xavi had also management roles at Panasonic, LifeFitness and Accor Hotels. After more than 15 years in management positions of teams in large multinationals and after training in as a expert in business, he has come to the conclusion that, for the proper functioning of the company, the most important thing is people. “We need to get to the heart of our employees” he says.