Seven Hallmarks of a WOW! Experience

What should a customer experience be like? Every instance of consumer-company interaction—in any stage of the process, at any point of contact, and via any channel—plays a vital role in fulfilling expectations and achieving maximum satisfaction. Luz Hernández, Professor of Customer Experience at IE Business School, highlights the characteristics of a good customer experience and shares some key tips for success.

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Seven Hallmarks of a WOW! Experience

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