Most of today’s organizations strive to put customers at the center of their strategy in order to adapt their portfolio of products and services to the customers’ desires. However, this focus on the customer is not always applied correctly, due to a misinterpretation of the meaning and implications of customer centricity. In this infographic, María Eizaguirre, Academic Director of the IE Center for Consumer Driven Growth, shares ten defining characteristics of customer centricity to help companies apply this concept successfully.
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