Marketing

By Goretti González. A search for the topic of storytelling just within the platform Ted yields 597 talks. This exorbitant number makes sense, if we consider that marketing gurus, researchers, and neuroscientists remind us constantly that stories are 22 times more memorable than facts, statistics, or even sales pitches when it comes to personal, product, and company branding. Brain scans reveal that stories stimulate and engage the human brain.