An Entrepreneurial Mindset

When investors are considering whether to finance startups, they are often on the look-out for creativity, innovation and a vision of the future. However, these are not the only characteristics they seek. In this conversation, Martin Boehm, Dean and Professor of Marketing at IE Business School, talks to Paul Murphy, Investor and Partner at Northzone, about the role played by startups today and the things investors look for when deciding whether to put their capital into these newly created companies.

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