Big Data, The Body and Decision Making

Big data offers valuable information for decision-making, but it can do even more when data provided by the human body are used to obtain vital information that can help to improve behavior and decision-making. Lee Newman, Dean of the IE School of Human Sciences and Technology, and Norman Kurtis, Vice-Dean of Behavior & Human Development at IE School of Human Sciences and Technology, discuss the incredible potential of the data that can now be obtained from numerous sources and devices, including many wearables.

© IE Insights.