Cultural Transformation for the Digital Journey

Across all sectors, new technologies are being incorporated into core processes. However, the issue is not exclusively technological; this digital transformation entails a cultural change that extends both to management and to all other areas of the organization. Javier Parra, Director of Business Development for Spain at IE University, talks to T. V. Narendran, CEO and Managing Director of Tata Steel Limited, on the implications of committing to technological innovation and the best ways of managing cultural change successfully, as Tata, a major player in the global steel industry has done.

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