Environmental Sustainability – A Bird’s Eye View

Organizations are becoming increasingly aware of the importance of engaging in initiatives that foster global sustainability. Companies no longer see corporate social responsibility as a marginal issue; instead it is being mainstreamed into their business, especially when it comes to environmental concerns. Javier Parra, Director of Business Development for Spain at IE University, talks to Patricia Zurita, Chief Executive of BirdLife International, about the role the institution plays in studying birds and their impact on the conservation of our ecosystem, and on the importance of bringing business organizations on board in these initiatives.

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