How Data Privacy and Modern Technologies Affect Digital Marketing Trends

Data protection and privacy are major concerns that are shaping practices in many fields—and marketing is no exception. At the same time, we are witnessing the emergence of highly influential new technologies such as augmented reality and artificial intelligence. These advances will lead to the development of new ways of interacting with users that will maximize the impact of marketing content. In this video, Pedro Moreno de los Ríos, Professor of Digital Business & Marketing at IE Business School, reflects on how these trends will shape the way in which marketing content is generated, with the aim of optimizing user interaction and maximizing the impact on the target audience.

© IE Insights.