Keys for Adapting to the New Technological Environment

Faced with the dominance of GAFA (Google, Amazon, Facebook, and Apple) and BAT (Baidu, Alibaba, and Tencent), traditional companies must take action and implement new survival strategies that will help them adapt their businesses to this new scenario and remain competitive. In this video, Enrique Dans, Professor of Information Systems at IE Business School, reflects on the characteristics of these new environments and shares the keys to successfully adapting organizations.

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