New Digital Marketing for a New Financial Context

The digital transformation is opening up new opportunities for organizations. In the financial industry, it is accompanied by a series of challenges that need to be addressed, in which people are the central factor. Carlos Saldaña, Director of Corporate Marketing at IE Business School, talks to Adriana Arismendi, Director of Marketing and Corporate Digital Sales at the Bancolombia Group, on how to focus digital marketing strategies in these new scenarios and how to create experiences that satisfy customers’ needs.