The Digital Way

Organizations are becoming increasingly aware of the strategic importance of taking the leap into the digital world—a field that is not the exclusive domain of digital natives like Google and Uber. Companies that have developed their own heritage and history have major competitive advantages for which digitization offers unique opportunities. To make headway on this journey, organizations need to keep in mind three fundamental aspects, which Borja González del Regueral, Professor of Business Analytics and Innovation at IE Business School, discusses in this video.

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