The Ingredients of the Luxury Universe

The luxury industry always arouses great interest, not only for the actual products it markets, but for all the ingredients that go to make up a luxury product, service or brand. In this video, Susana Campuzano, Director of the Program on Strategic Management of the Luxury Universe at IE Business School, examines the defining attributes of luxury, such as exclusivity, creativity, innovation, experience and the recovery of artisan craftsmanship. Another important feature is customization, with the offer being tailored to the individual customer and his or her own tastes.

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