The Three Pillars of the New Customer Centricity

In the light of the latest research being monitored and analyzed by the IE Center for Consumer Driven Growth, customer-centered marketing strategies need to be reviewed to incorporate new challenges. In this video, Laura Illia, Academic Member of the Center and Professor at IE University, talks to Tecla Keller, Deputy Vice-President of the IE Foundation, about the three marketing pillars on which organizations should be working.

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