Three Internal Challenges to a Customer-Centricity Strategy

Creating an offer and a brand that can be positioned in customers’ minds, based on a knowledge of their needs, is key to any customer-centricity strategy. But what internal steps need to be taken to implement such a strategy? Speaking to Tecla Keller, Deputy Vice-President of the IE Foundation, Willem de Bruijn, Global Brand Officer at Bahlsen, discusses the internal challenges faced by organizations in embracing a true customer-centricity strategy in which all departments contribute value to consumers.

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