Transport as a Service, a Vision for the Future

The concept of “Transportation as a Service” is changing the way people use public and private vehicles. Socially, it has now taken such firm root that a whole new mobility scenario is beginning to emerge, especially in large cities. Martin Boehm, Dean and Professor of Marketing at IE Business School, talks to Vicente Pascual, CEO of Cabify, about the future of transportation as a service and what the vehicles and cities of the future will be like, based on new trends in transport models.

© IE Insights.