If you want full access to these or other learning resources for your training, get in contact with your Learning & Development or HR department and ask for more information. The link below leads to the public section of our online catalog with the description of hundreds of written and interactive materials.

This interactive tool explains the adjustment in the short and long term of the market and the enterprise under the theory of perfect competition. It allows for the interaction of both dimensions and to see the equilibrium process in terms of profits, losses, prices and exchanged quantities.

The case talks about the change in strategy undergone by Informa that committed to creating daily content as a branded content strategy. This implied changing the editorial policy, which was a lot more strict to make sure the content was up to their quality expectations, which in an industry of business reports had been, to this date, fundamental.

Details a short history of IKEA and focuses on the communication strategy used in 2014. Starts with a global look at the IKEA brand and moves into a focused analysis of IKEA’s strategy and decisión-making process in the Spanish market. The multimedia includes audiovisual content, including interviews with IKEA’s Marketing Director and media agency.

This case describes Porsche’s success in the luxury car market over the first decade of the 21st century. It focuses on the two new models Porsche introduced in late 2013: the 918 (their most expensive model to date) and the Macan (their most affordable model to date).

This tutorial is aimed at introducing learners to the main concepts of Big Data. The material includes videos, interactive exercises, supplementary material and elements of gamification. Learners will understand the origins of the Big Data concept, its definition and characteristics, the technologies used and when Big Data is suitable for business.